Jojoba vs Artichoke
Where Jojoba belongs to Behr's range, Artichoke is a Sherwin-Williams color. Hue-wise, Jojoba belongs to the green-grey family and Artichoke to the grey family. Jojoba (LRV 47) reflects noticeably more light than Artichoke (LRV 21), a difference of 26 points that becomes especially apparent in rooms with limited natural light. Jojoba runs green while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 26.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Jojoba vs Artichoke in Real Spaces
2 real rooms side by side. Seeing Jojoba and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Jojoba reflects noticeably more light off the walls, making the space read more open than Artichoke.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Jojoba reflects noticeably more light off the walls, making the space read more open than Artichoke.
Color Details
Jojoba vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Jojoba on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Jojoba comparisons
See how Jojoba stacks up against other well-photographed colors across different brands and tones.
Purbeck Stone reads slightly lighter (LRV 52 vs 47), a gap that shows most in low-lit rooms.
Jojoba reflects far more light (LRV 47 vs 30), opening up a space where Evergreen Fog encloses it.
Agreeable Gray reflects far more light (LRV 60 vs 47), opening up a space where Jojoba encloses it.
A 11-point LRV gap (58 vs 47) makes Accessible Beige the marginally brighter of the two.
Jojoba reads slightly lighter (LRV 47 vs 43), a gap that shows most in low-lit rooms.
A 8-point LRV gap (55 vs 47) makes Tranquil Dawn the marginally brighter of the two.
A 3-point LRV gap (47 vs 44) makes Jojoba the marginally brighter of the two.
Pure White reflects far more light (LRV 84 vs 47), opening up a space where Jojoba encloses it.
At LRV 66 vs 47, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 47, Shoji White is decisively the brighter choice.
At LRV 68 vs 47, Skimming Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 47 vs 45), so neither reads brighter in a room.
Jojoba reflects far more light (LRV 47 vs 31), opening up a space where Pale Green encloses it.
Jojoba reflects far more light (LRV 47 vs 7), opening up a space where Pine Needle encloses it.