Pure Earth vs Ammonite
Where Pure Earth belongs to Behr's range, Ammonite is a Farrow & Ball color. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. Ammonite (LRV 69) reflects noticeably more light than Pure Earth (LRV 31), a difference of 38 points that becomes especially apparent in rooms with limited natural light. Pure Earth runs red while Ammonite is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 25.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure Earth vs Ammonite Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Earth on one side and Ammonite on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Earth comparisons
See how Pure Earth stacks up against other well-photographed colors across different brands and tones.
