Pure Turquoise vs S 3010-B90G
Pure Turquoise is a Behr color while S 3010-B90G comes from NCS. Pure Turquoise reads as blue, while S 3010-B90G reads as green-grey — two distinct hue families, not close cousins. With LRVs of 40 and 40, they'll behave almost identically in terms of how much light they reflect back into a room. The tonal difference — Pure Turquoise's blue character against S 3010-B90G's cool — becomes most visible against white trim or in morning light. At ΔE 17.3, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Pure Turquoise vs S 3010-B90G Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Turquoise on one side and S 3010-B90G on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Turquoise comparisons
See how Pure Turquoise stacks up against other well-photographed colors across different brands and tones.
At LRV 69 vs 40, Ammonite is decisively the brighter choice.
White Dove reflects far more light (LRV 83 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 6), opening up a space where Iron Ore encloses it.
A 12-point LRV gap (52 vs 40) makes Purbeck Stone the marginally brighter of the two.
A 10-point LRV gap (40 vs 30) makes Pure Turquoise the marginally brighter of the two.
Mizzle reads slightly lighter (LRV 52 vs 40), a gap that shows most in low-lit rooms.
At LRV 60 vs 40, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 27), opening up a space where Denim Drift encloses it.
Their light reflectance is nearly identical (LRV 43 vs 40), so neither reads brighter in a room.
At LRV 40 vs 4, Pure Turquoise is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 40), opening up a space where Pure Turquoise encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 13), opening up a space where Bancha encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 40), a gap that shows most in low-lit rooms.
At LRV 84 vs 40, Pure White is decisively the brighter choice.
At LRV 40 vs 21, Pure Turquoise is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 40), opening up a space where Pure Turquoise encloses it.
Shoji White reflects far more light (LRV 74 vs 40), opening up a space where Pure Turquoise encloses it.
Snowbound reflects far more light (LRV 83 vs 40), opening up a space where Pure Turquoise encloses it.
A 10-point LRV gap (51 vs 40) makes Pigeon the marginally brighter of the two.
Pure Turquoise reflects far more light (LRV 40 vs 12), opening up a space where Pewter Green encloses it.
Pure Turquoise reflects far more light (LRV 40 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 40), opening up a space where Pure Turquoise encloses it.
Their light reflectance is nearly identical (LRV 41 vs 40), so neither reads brighter in a room.
Pure Turquoise reflects far more light (LRV 40 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 40), a gap that shows most in low-lit rooms.
A 9-point LRV gap (40 vs 31) makes Pure Turquoise the marginally brighter of the two.