Amazon Soil vs London Clay
Amazon Soil (Benjamin Moore) and London Clay (Farrow & Ball) come from different manufacturers. These are both greys, so the question isn't which hue to choose — it's where within grey to land. Their light reflectance values are nearly the same — 13 vs 15 — so neither will read significantly brighter or darker than the other. Where Amazon Soil leans red, London Clay reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. ΔE 6.8 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Amazon Soil vs London Clay in Real Spaces
4 real rooms side by side. Amazon Soil and London Clay are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. The distinction reads clearly at room scale, making the choice between them concrete.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Color Details
Amazon Soil vs London Clay Simulated Comparison
5 simulated room previews — drag the slider on each to see Amazon Soil on one side and London Clay on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Amazon Soil comparisons
See how Amazon Soil stacks up against other well-photographed colors across different brands and tones.
