Amazon Soil vs London Clay
Amazon Soil (Benjamin Moore) and London Clay (Farrow & Ball) come from different manufacturers. These are both greys, so the question isn't which hue to choose — it's where within grey to land. Their light reflectance values are nearly the same — 13 vs 15 — so neither will read significantly brighter or darker than the other. Where Amazon Soil leans red, London Clay reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. ΔE 6.8 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Amazon Soil vs London Clay in Real Spaces
4 real rooms side by side. Amazon Soil and London Clay are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. The distinction reads clearly at room scale, making the choice between them concrete.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Color Details
Amazon Soil vs London Clay Simulated Comparison
5 simulated room previews — drag the slider on each to see Amazon Soil on one side and London Clay on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Amazon Soil comparisons
See how Amazon Soil stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 69 vs 13, Ammonite is decisively the brighter choice.
Amazon Soil reads slightly lighter (LRV 13 vs 6), a gap that shows most in low-lit rooms.
At LRV 52 vs 13, Purbeck Stone is decisively the brighter choice.
At LRV 30 vs 13, Evergreen Fog is decisively the brighter choice.
Mizzle reflects far more light (LRV 52 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 60 vs 13, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 13), opening up a space where Amazon Soil encloses it.
Denim Drift reflects far more light (LRV 27 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 43 vs 13, French Gray is decisively the brighter choice.
A 9-point LRV gap (13 vs 4) makes Amazon Soil the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 13), opening up a space where Amazon Soil encloses it.
With LRVs of 13 and 13, the two reflect almost the same amount of light.
Hardwick White reflects far more light (LRV 44 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 84 vs 13, Pure White is decisively the brighter choice.
A 8-point LRV gap (21 vs 13) makes Artichoke the marginally brighter of the two.
Balboa Mist reflects far more light (LRV 66 vs 13), opening up a space where Amazon Soil encloses it.
Shoji White reflects far more light (LRV 74 vs 13), opening up a space where Amazon Soil encloses it.
Snowbound reflects far more light (LRV 83 vs 13), opening up a space where Amazon Soil encloses it.
With LRVs of 13 and 12, the two reflect almost the same amount of light.
Skimming Stone reflects far more light (LRV 68 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 41 vs 13, Dix Blue is decisively the brighter choice.
At LRV 68 vs 13, Calamine is decisively the brighter choice.
A 12-point LRV gap (25 vs 13) makes Treron the marginally brighter of the two.
With LRVs of 13 and 12, the two reflect almost the same amount of light.
Saybrook Sage reflects far more light (LRV 45 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 31 vs 13, Pale Green is decisively the brighter choice.
A 6-point LRV gap (13 vs 7) makes Amazon Soil the marginally brighter of the two.
A 11-point LRV gap (24 vs 13) makes Cement grey the marginally brighter of the two.
At LRV 57 vs 13, Guilford Green is decisively the brighter choice.