Amazon Soil vs Hicks' Blue
Amazon Soil (Benjamin Moore) and Hicks' Blue (Little Greene) come from different manufacturers. Hue-wise, Amazon Soil belongs to the grey family and Hicks' Blue to the blue family. Amazon Soil has an LRV of 13. Where Amazon Soil leans red, Hicks' Blue reads blue — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 19.7 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 6 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Amazon Soil vs Hicks' Blue in Real Spaces
6 real rooms side by side. Seeing Amazon Soil and Hicks' Blue in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. The distinction reads clearly at room scale, making the choice between them concrete.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Front Door
On a front door, the color is both the first and last thing you see — a context where even a modest tonal difference reads clearly. The distinction reads clearly at room scale, making the choice between them concrete.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Color Details
Amazon Soil vs Hicks' Blue Simulated Comparison
5 simulated room previews — drag the slider on each to see Amazon Soil on one side and Hicks' Blue on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Amazon Soil comparisons
See how Amazon Soil stacks up against other well-photographed colors across different brands and tones.
At LRV 69 vs 13, Ammonite is decisively the brighter choice.
White Dove reflects far more light (LRV 83 vs 13), opening up a space where Amazon Soil encloses it.
Amazon Soil reads slightly lighter (LRV 13 vs 6), a gap that shows most in low-lit rooms.
At LRV 52 vs 13, Purbeck Stone is decisively the brighter choice.
At LRV 30 vs 13, Evergreen Fog is decisively the brighter choice.
Mizzle reflects far more light (LRV 52 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 60 vs 13, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 13), opening up a space where Amazon Soil encloses it.
Denim Drift reflects far more light (LRV 27 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 43 vs 13, French Gray is decisively the brighter choice.
A 9-point LRV gap (13 vs 4) makes Amazon Soil the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 13), opening up a space where Amazon Soil encloses it.
With LRVs of 13 and 13, the two reflect almost the same amount of light.
Hardwick White reflects far more light (LRV 44 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 84 vs 13, Pure White is decisively the brighter choice.
A 8-point LRV gap (21 vs 13) makes Artichoke the marginally brighter of the two.
Balboa Mist reflects far more light (LRV 66 vs 13), opening up a space where Amazon Soil encloses it.
Shoji White reflects far more light (LRV 74 vs 13), opening up a space where Amazon Soil encloses it.
Snowbound reflects far more light (LRV 83 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 51 vs 13, Pigeon is decisively the brighter choice.
With LRVs of 13 and 12, the two reflect almost the same amount of light.
Amazon Soil reads slightly lighter (LRV 13 vs 8), a gap that shows most in low-lit rooms.
Skimming Stone reflects far more light (LRV 68 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 41 vs 13, Dix Blue is decisively the brighter choice.
With LRVs of 13 and 12, the two reflect almost the same amount of light.
Saybrook Sage reflects far more light (LRV 45 vs 13), opening up a space where Amazon Soil encloses it.
At LRV 31 vs 13, Pale Green is decisively the brighter choice.
A 6-point LRV gap (13 vs 7) makes Amazon Soil the marginally brighter of the two.