Aura vs Simply White

Both from Benjamin Moore's palette. Hue-wise, Aura belongs to the beige family and Simply White to the beige-white family. Simply White (LRV 90) reflects noticeably more light than Aura (LRV 77), a difference of 12 points that becomes especially apparent in rooms with limited natural light. Aura runs red while Simply White is decidedly yellow, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 15.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.