Carter Red vs Ammonite

Carter RedBenjamin MoorevsAmmoniteFarrow & BallΔE 46.3Very different colors

Carter Red (Benjamin Moore) and Ammonite (Farrow & Ball) come from different manufacturers. Hue-wise, Carter Red belongs to the pink-red family and Ammonite to the beige-greige family. The 44-point LRV gap — 69 for Ammonite vs 24 for Carter Red — means Ammonite will open up a space more effectively. Where Carter Red leans red, Ammonite reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 46.3 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Carter Red vs Ammonite in Real Spaces

5 real rooms side by side. Seeing Carter Red and Ammonite in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Ammonite reflects noticeably more light off the walls, making the space read more open than Carter Red.

Carter RedBenjamin Moore Carter Red living room interior

Visualization

AmmoniteFarrow and Ball 274 living room paint review

@bigredhome

Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Ammonite returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Carter RedBenjamin Moore Carter Red bedroom

Visualization

AmmoniteFarrow and Ball Ammonite bedroom color paint

@the.weston.home

Kitchen

Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Ammonite returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Carter RedBenjamin Moore Carter Red kitchen painted backsplash

Visualization

AmmoniteFarrow and Ball Ammonite kitchen inspiration

@lehomelehouse

Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Ammonite returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Carter RedBenjamin Moore Carter Red bathroom

Visualization

AmmoniteAmmonite bathroom color review

@oursomersetnest

Kitchen Cabinets

Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Ammonite returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Carter RedBenjamin Moore Carter Red kitchen cabinets

Visualization

AmmoniteFarrow and Ball Ammonite kitchen cabinets interior idea

@maisonlesage

Color Details

Carter Red
Benjamin Moore · CW-230
Hex#C07060
LRV24.4
BrandBenjamin Moore
NumberCW-230
UndertoneRed
TemperatureWarm
BrightnessMedium
Ammonite
Farrow & Ball · 274
Hex#ddd8cf
LRV68.9
BrandFarrow & Ball
Number274
Undertone
TemperatureWarm
BrightnessLight

Carter Red vs Ammonite Simulated Comparison

5 simulated room previews — drag the slider on each to see Carter Red on one side and Ammonite on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Carter Red comparisons

See how Carter Red stacks up against other well-photographed colors across different brands and tones.

Carter Red
White Dove
Carter Red
White Dove
Benjamin Moore
Carter Red
CW-230 · LRV 24

White Dove reflects far more light (LRV 83 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Iron Ore
Carter Red
Iron Ore
Benjamin Moore
Carter Red
CW-230 · LRV 24

Carter Red reflects far more light (LRV 24 vs 6), opening up a space where Iron Ore encloses it.

Carter Red
Purbeck Stone
Carter Red
Purbeck Stone
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 52 vs 24, Purbeck Stone is decisively the brighter choice.

Carter Red
Evergreen Fog
Carter Red
Evergreen Fog
Benjamin Moore
Carter Red
CW-230 · LRV 24

A 6-point LRV gap (30 vs 24) makes Evergreen Fog the marginally brighter of the two.

Carter Red
Mizzle
Carter Red
Mizzle
Benjamin Moore
Carter Red
CW-230 · LRV 24
Farrow & Ball
Mizzle
LRV 52

Mizzle reflects far more light (LRV 52 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Agreeable Gray
Carter Red
Agreeable Gray
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 60 vs 24, Agreeable Gray is decisively the brighter choice.

Carter Red
Accessible Beige
Carter Red
Accessible Beige
Benjamin Moore
Carter Red
CW-230 · LRV 24

Accessible Beige reflects far more light (LRV 58 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Denim Drift
Carter Red
Denim Drift
Benjamin Moore
Carter Red
CW-230 · LRV 24

With LRVs of 27 and 24, the two reflect almost the same amount of light.

Carter Red
French Gray
Carter Red
French Gray
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 43 vs 24, French Gray is decisively the brighter choice.

Carter Red
Naval
Carter Red
Naval
Benjamin Moore
Carter Red
CW-230 · LRV 24
Sherwin-Williams
Naval
LRV 4

At LRV 24 vs 4, Carter Red is decisively the brighter choice.

Carter Red
Tranquil Dawn
Carter Red
Tranquil Dawn
Benjamin Moore
Carter Red
CW-230 · LRV 24

Tranquil Dawn reflects far more light (LRV 55 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Bancha
Carter Red
Bancha
Benjamin Moore
Carter Red
CW-230 · LRV 24
Farrow & Ball
Bancha
LRV 13

Carter Red reads slightly lighter (LRV 24 vs 13), a gap that shows most in low-lit rooms.

Carter Red
Hardwick White
Carter Red
Hardwick White
Benjamin Moore
Carter Red
CW-230 · LRV 24

Hardwick White reflects far more light (LRV 44 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Pure White
Carter Red
Pure White
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 84 vs 24, Pure White is decisively the brighter choice.

Carter Red
Artichoke
Carter Red
Artichoke
Benjamin Moore
Carter Red
CW-230 · LRV 24
Sherwin-Williams
Artichoke
LRV 21

Their light reflectance is nearly identical (LRV 24 vs 21), so neither reads brighter in a room.

Balboa Mist
Carter Red
Balboa Mist
Carter Red
Benjamin Moore
Carter Red
CW-230 · LRV 24

Balboa Mist reflects far more light (LRV 66 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Shoji White
Carter Red
Shoji White
Benjamin Moore
Carter Red
CW-230 · LRV 24

Shoji White reflects far more light (LRV 74 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Snowbound
Carter Red
Snowbound
Benjamin Moore
Carter Red
CW-230 · LRV 24
Sherwin-Williams
Snowbound
LRV 83

Snowbound reflects far more light (LRV 83 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Pewter Green
Carter Red
Pewter Green
Benjamin Moore
Carter Red
CW-230 · LRV 24

Carter Red reflects far more light (LRV 24 vs 12), opening up a space where Pewter Green encloses it.

Carter Red
Skimming Stone
Carter Red
Skimming Stone
Benjamin Moore
Carter Red
CW-230 · LRV 24

Skimming Stone reflects far more light (LRV 68 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Dix Blue
Carter Red
Dix Blue
Benjamin Moore
Carter Red
CW-230 · LRV 24
Farrow & Ball
Dix Blue
LRV 41

At LRV 41 vs 24, Dix Blue is decisively the brighter choice.

Carter Red
Calamine
Carter Red
Calamine
Benjamin Moore
Carter Red
CW-230 · LRV 24
Farrow & Ball
Calamine
LRV 68

At LRV 68 vs 24, Calamine is decisively the brighter choice.

Carter Red
Treron
Carter Red
Treron
Benjamin Moore
Carter Red
CW-230 · LRV 24
Farrow & Ball
Treron
LRV 25

Their light reflectance is nearly identical (LRV 25 vs 24), so neither reads brighter in a room.

Carter Red
Vintage Vogue
Carter Red
Vintage Vogue
Benjamin Moore
Carter Red
CW-230 · LRV 24

Carter Red reflects far more light (LRV 24 vs 12), opening up a space where Vintage Vogue encloses it.

Carter Red
Saybrook Sage
Carter Red
Saybrook Sage
Benjamin Moore
Carter Red
CW-230 · LRV 24

Saybrook Sage reflects far more light (LRV 45 vs 24), opening up a space where Carter Red encloses it.

Carter Red
Pale Green
Carter Red
Pale Green
Benjamin Moore
Carter Red
CW-230 · LRV 24
RAL ClassicClassic
Pale Green
LRV 31

A 7-point LRV gap (31 vs 24) makes Pale Green the marginally brighter of the two.

Carter Red
Pine Needle
Carter Red
Pine Needle
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 24 vs 7, Carter Red is decisively the brighter choice.

Carter Red
Cement grey
Carter Red
Cement grey
Benjamin Moore
Carter Red
CW-230 · LRV 24
RAL ClassicClassic
Cement grey
LRV 24

Their light reflectance is nearly identical (LRV 24 vs 24), so neither reads brighter in a room.

Carter Red
Guilford Green
Carter Red
Guilford Green
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 57 vs 24, Guilford Green is decisively the brighter choice.

Carter Red
Just Walnut
Carter Red
Just Walnut
Benjamin Moore
Carter Red
CW-230 · LRV 24

At LRV 72 vs 24, Just Walnut is decisively the brighter choice.