Cloud White vs Simply White

Both from Benjamin Moore's palette. These are both beige-whites, so the question isn't which hue to choose — it's where within beige-white to land. Simply White (LRV 90) reflects noticeably more light than Cloud White (LRV 85), a difference of 4 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. At ΔE 2.0, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.