Coastline vs Etiquette

Coastline and Etiquette come from the same Benjamin Moore collection. Coastline reads as blue-grey, while Etiquette reads as beige-greige — two distinct hue families, not close cousins. The 40-point LRV gap — 74 for Etiquette vs 34 for Coastline — means Etiquette will open up a space more effectively. Where Coastline leans blue, Etiquette reads red — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 28.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.