Etiquette vs Kona paint color comparison

Etiquette vs Kona

EtiquetteBenjamin MoorevsKonaBenjamin MooreΔE 52.2 — Very different colors

Both from Benjamin Moore's palette. Both sit in the beige-greige family, which is useful context if you're narrowing within a single hue direction. Etiquette (LRV 74) reflects noticeably more light than Kona (LRV 12), a difference of 62 points that becomes especially apparent in rooms with limited natural light. Both lean red, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 52.2, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.

Color Details

Etiquette
Benjamin Moore · AF-50
LRV74.0
BrandBenjamin Moore
NumberAF-50
UndertoneRed
TemperatureWarm
BrightnessLight
Kona
Benjamin Moore · AF-165
LRV12.3
BrandBenjamin Moore
NumberAF-165
UndertoneRed
TemperatureWarm
BrightnessDark

Etiquette vs Kona Simulated Comparison

5 simulated room previews — drag the slider on each to see Etiquette on one side and Kona on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.