Etiquette vs Make Believe

Both from Benjamin Moore's palette. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. Etiquette (LRV 74) reflects noticeably more light than Make Believe (LRV 52), a difference of 22 points that becomes especially apparent in rooms with limited natural light. Both lean red, so they'll behave similarly in mixed or changing light conditions. With a ΔE of 14.2, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.