Etiquette vs Artichoke
Etiquette (Benjamin Moore) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Etiquette belongs to the beige-greige family and Artichoke to the grey family. The 53-point LRV gap — 74 for Etiquette vs 21 for Artichoke — means Etiquette will open up a space more effectively. Where Etiquette leans red, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 37.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Etiquette vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Etiquette on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Etiquette comparisons
See how Etiquette stacks up against other well-photographed colors across different brands and tones.
