Exotic Red vs S 5040-Y80R
Where Exotic Red belongs to Benjamin Moore's range, S 5040-Y80R is a NCS color. These are both pink-reds, so the question isn't which hue to choose — it's where within pink-red to land. Exotic Red (LRV 12) reflects noticeably more light than S 5040-Y80R (LRV 7), a difference of 5 points that becomes especially apparent in rooms with limited natural light. Exotic Red runs red while S 5040-Y80R is decidedly warm, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 26.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Exotic Red vs S 5040-Y80R Simulated Comparison
5 simulated room previews — drag the slider on each to see Exotic Red on one side and S 5040-Y80R on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Exotic Red comparisons
See how Exotic Red stacks up against other well-photographed colors across different brands and tones.








































