Indi Go-Go vs Upper West Side
Indi Go-Go and Upper West Side come from the same Benjamin Moore collection. Hue-wise, Indi Go-Go belongs to the blue family and Upper West Side to the greige-grey family. The 28-point LRV gap — 39 for Upper West Side vs 11 for Indi Go-Go — means Upper West Side will open up a space more effectively. Where Indi Go-Go leans blue, Upper West Side reads red — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 40.9 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Indi Go-Go vs Upper West Side Simulated Comparison
5 simulated room previews — drag the slider on each to see Indi Go-Go on one side and Upper West Side on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Indi Go-Go comparisons
See how Indi Go-Go stacks up against other well-photographed colors across different brands and tones.








































