Instinct vs Pure White
Both from Benjamin Moore's palette. Hue-wise, Instinct belongs to the blue family and Pure White to the green-white family. Pure White (LRV 79) reflects noticeably more light than Instinct (LRV 55), a difference of 24 points that becomes especially apparent in rooms with limited natural light. Instinct runs blue while Pure White is decidedly green, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 14.8, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Instinct vs Pure White in Real Spaces
1 real room side by side. Seeing Instinct and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Instinct.
Color Details
Instinct vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Instinct on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.