Jute vs Market Square Shell
Both are Benjamin Moore colors. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. At LRV 63 vs 50, Jute will read as the brighter of the two — a 13-point gap that matters most in north-facing or low-light rooms. The tonal difference — Jute's yellow and red character against Market Square Shell's yellow — becomes most visible against white trim or in morning light. At ΔE 8.7, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Jute vs Market Square Shell Simulated Comparison
5 simulated room previews — drag the slider on each to see Jute on one side and Market Square Shell on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Jute comparisons
See how Jute stacks up against other well-photographed colors across different brands and tones.
