Pure Joy vs Artichoke
Pure Joy (Benjamin Moore) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Pure Joy belongs to the beige-yellow family and Artichoke to the grey family. The 51-point LRV gap — 72 for Pure Joy vs 21 for Artichoke — means Pure Joy will open up a space more effectively. Where Pure Joy leans yellow, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 59.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Pure Joy vs Artichoke in Real Spaces
1 real room side by side. Seeing Pure Joy and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Pure Joy returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Pure Joy vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Pure Joy on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Pure Joy comparisons
See how Pure Joy stacks up against other well-photographed colors across different brands and tones.
White Dove reads slightly lighter (LRV 83 vs 72), a gap that shows most in low-lit rooms.
At LRV 72 vs 52, Pure Joy is decisively the brighter choice.
At LRV 72 vs 30, Pure Joy is decisively the brighter choice.
A 12-point LRV gap (72 vs 60) makes Pure Joy the marginally brighter of the two.
Pure Joy reflects far more light (LRV 72 vs 58), opening up a space where Accessible Beige encloses it.
Pure Joy reflects far more light (LRV 72 vs 27), opening up a space where Denim Drift encloses it.
At LRV 72 vs 43, Pure Joy is decisively the brighter choice.
Pure Joy reflects far more light (LRV 72 vs 55), opening up a space where Tranquil Dawn encloses it.
Pure Joy reflects far more light (LRV 72 vs 44), opening up a space where Hardwick White encloses it.
A 12-point LRV gap (84 vs 72) makes Pure White the marginally brighter of the two.
Pure Joy reads slightly lighter (LRV 72 vs 66), a gap that shows most in low-lit rooms.
With LRVs of 74 and 72, the two reflect almost the same amount of light.
Pure Joy reflects far more light (LRV 72 vs 12), opening up a space where Pewter Green encloses it.
Pure Joy reads slightly lighter (LRV 72 vs 68), a gap that shows most in low-lit rooms.
Pure Joy reflects far more light (LRV 72 vs 12), opening up a space where Vintage Vogue encloses it.
Pure Joy reflects far more light (LRV 72 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 72 vs 31, Pure Joy is decisively the brighter choice.
At LRV 72 vs 7, Pure Joy is decisively the brighter choice.
At LRV 72 vs 24, Pure Joy is decisively the brighter choice.
At LRV 72 vs 57, Pure Joy is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 72 vs 72), so neither reads brighter in a room.