Simply White vs Pure White
Where Simply White belongs to Benjamin Moore's range, Pure White is a RAL Classic color. These are both beige-whites, so the question isn't which hue to choose — it's where within beige-white to land. Simply White (LRV 90) reflects noticeably more light than Pure White (LRV 84), a difference of 6 points that becomes especially apparent in rooms with limited natural light. At ΔE 2.5, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Simply White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Simply White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Simply White comparisons
See how Simply White stacks up against other well-photographed colors across different brands and tones.
