Amazon Mist vs London Clay
Where Amazon Mist belongs to Cloverdale Paint's range, London Clay is a Farrow & Ball color. Amazon Mist reads as beige-pink, while London Clay reads as grey — two distinct hue families, not close cousins. They have nearly identical light reflectance values (15 vs 15), so they'll read as similarly Dark in most lighting conditions. The ΔE 6.9 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Amazon Mist vs London Clay in Real Spaces
3 real rooms side by side. Amazon Mist and London Clay are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. The distinction reads clearly at room scale, making the choice between them concrete.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. The distinction reads clearly at room scale, making the choice between them concrete.
Color Details
Amazon Mist vs London Clay Simulated Comparison
5 simulated room previews — drag the slider on each to see Amazon Mist on one side and London Clay on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Amazon Mist comparisons
See how Amazon Mist stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 69 vs 15, Ammonite is decisively the brighter choice.
Amazon Mist reads slightly lighter (LRV 15 vs 6), a gap that shows most in low-lit rooms.
At LRV 52 vs 15, Purbeck Stone is decisively the brighter choice.
At LRV 30 vs 15, Evergreen Fog is decisively the brighter choice.
Mizzle reflects far more light (LRV 52 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 60 vs 15, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 15), opening up a space where Amazon Mist encloses it.
Denim Drift reflects far more light (LRV 27 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 43 vs 15, French Gray is decisively the brighter choice.
A 11-point LRV gap (15 vs 4) makes Amazon Mist the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 15), opening up a space where Amazon Mist encloses it.
With LRVs of 15 and 13, the two reflect almost the same amount of light.
Hardwick White reflects far more light (LRV 44 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 84 vs 15, Pure White is decisively the brighter choice.
A 6-point LRV gap (21 vs 15) makes Artichoke the marginally brighter of the two.
Balboa Mist reflects far more light (LRV 66 vs 15), opening up a space where Amazon Mist encloses it.
Shoji White reflects far more light (LRV 74 vs 15), opening up a space where Amazon Mist encloses it.
Snowbound reflects far more light (LRV 83 vs 15), opening up a space where Amazon Mist encloses it.
Amazon Mist reads slightly lighter (LRV 15 vs 12), a gap that shows most in low-lit rooms.
Skimming Stone reflects far more light (LRV 68 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 41 vs 15, Dix Blue is decisively the brighter choice.
At LRV 68 vs 15, Calamine is decisively the brighter choice.
A 10-point LRV gap (25 vs 15) makes Treron the marginally brighter of the two.
Amazon Mist reads slightly lighter (LRV 15 vs 12), a gap that shows most in low-lit rooms.
Saybrook Sage reflects far more light (LRV 45 vs 15), opening up a space where Amazon Mist encloses it.
At LRV 31 vs 15, Pale Green is decisively the brighter choice.
A 8-point LRV gap (15 vs 7) makes Amazon Mist the marginally brighter of the two.
A 9-point LRV gap (24 vs 15) makes Cement grey the marginally brighter of the two.
At LRV 57 vs 15, Guilford Green is decisively the brighter choice.