Concrete vs Pure White
Where Concrete belongs to Cloverdale Paint's range, Pure White is a Sherwin-Williams color. Concrete reads as greige-grey, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Concrete (LRV 28), a difference of 56 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 34.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Concrete vs Pure White in Real Spaces
4 real rooms side by side. Seeing Concrete and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Concrete would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Concrete.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Concrete.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Concrete.
Color Details
Concrete vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Concrete on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Concrete comparisons
See how Concrete stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 28, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 28), opening up a space where Concrete encloses it.
With LRVs of 30 and 28, the two reflect almost the same amount of light.
Agreeable Gray reflects far more light (LRV 60 vs 28), opening up a space where Concrete encloses it.
At LRV 58 vs 28, Accessible Beige is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 28 vs 27), so neither reads brighter in a room.
French Gray reflects far more light (LRV 43 vs 28), opening up a space where Concrete encloses it.
At LRV 55 vs 28, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 28, Hardwick White is decisively the brighter choice.
At LRV 66 vs 28, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 28, Shoji White is decisively the brighter choice.
At LRV 28 vs 12, Concrete is decisively the brighter choice.
At LRV 28 vs 8, Concrete is decisively the brighter choice.
At LRV 68 vs 28, Skimming Stone is decisively the brighter choice.
At LRV 28 vs 12, Concrete is decisively the brighter choice.
At LRV 45 vs 28, Saybrook Sage is decisively the brighter choice.
Pale Green reads slightly lighter (LRV 31 vs 28), a gap that shows most in low-lit rooms.
Concrete reflects far more light (LRV 28 vs 7), opening up a space where Pine Needle encloses it.