Ecru vs Gotta Have It
Where Ecru belongs to Cloverdale Paint's range, Gotta Have It is a PPG color. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. They have nearly identical light reflectance values (56 vs 55), so they'll read as similarly Medium in most lighting conditions. At ΔE 1.1, these are close — the kind of difference that matters when choosing between them, but doesn't read strongly in a finished room. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Ecru vs Gotta Have It Simulated Comparison
5 simulated room previews — drag the slider on each to see Ecru on one side and Gotta Have It on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ecru comparisons
See how Ecru stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 56, White Dove is decisively the brighter choice.
Ecru reads slightly lighter (LRV 56 vs 52), a gap that shows most in low-lit rooms.
Ecru reflects far more light (LRV 56 vs 30), opening up a space where Evergreen Fog encloses it.
Agreeable Gray reads slightly lighter (LRV 60 vs 56), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 58 vs 56), so neither reads brighter in a room.
At LRV 56 vs 27, Ecru is decisively the brighter choice.
Ecru reflects far more light (LRV 56 vs 43), opening up a space where French Gray encloses it.
Their light reflectance is nearly identical (LRV 56 vs 55), so neither reads brighter in a room.
At LRV 56 vs 44, Ecru is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 56), opening up a space where Ecru encloses it.
A 10-point LRV gap (66 vs 56) makes Balboa Mist the marginally brighter of the two.
At LRV 74 vs 56, Shoji White is decisively the brighter choice.
At LRV 56 vs 12, Ecru is decisively the brighter choice.
At LRV 68 vs 56, Skimming Stone is decisively the brighter choice.
At LRV 56 vs 12, Ecru is decisively the brighter choice.
A 10-point LRV gap (56 vs 45) makes Ecru the marginally brighter of the two.
Ecru reflects far more light (LRV 56 vs 31), opening up a space where Pale Green encloses it.