Ice Flow vs Pure White
Ice Flow (Cloverdale Paint) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Ice Flow belongs to the grey family and Pure White to the beige-greige family. The 29-point LRV gap — 84 for Pure White vs 55 for Ice Flow — means Pure White will open up a space more effectively. A ΔE of 15.0 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Ice Flow vs Pure White in Real Spaces
4 real rooms side by side. Seeing Ice Flow and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Ice Flow.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Ice Flow vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ice Flow on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ice Flow comparisons
See how Ice Flow stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 55), opening up a space where Ice Flow encloses it.
A 3-point LRV gap (55 vs 52) makes Ice Flow the marginally brighter of the two.
At LRV 55 vs 30, Ice Flow is decisively the brighter choice.
A 5-point LRV gap (60 vs 55) makes Agreeable Gray the marginally brighter of the two.
With LRVs of 58 and 55, the two reflect almost the same amount of light.
Ice Flow reflects far more light (LRV 55 vs 27), opening up a space where Denim Drift encloses it.
A 12-point LRV gap (55 vs 43) makes Ice Flow the marginally brighter of the two.
With LRVs of 55 and 55, the two reflect almost the same amount of light.
Ice Flow reads slightly lighter (LRV 55 vs 44), a gap that shows most in low-lit rooms.
Balboa Mist reads slightly lighter (LRV 66 vs 55), a gap that shows most in low-lit rooms.
Shoji White reflects far more light (LRV 74 vs 55), opening up a space where Ice Flow encloses it.
Ice Flow reflects far more light (LRV 55 vs 12), opening up a space where Pewter Green encloses it.
Ice Flow reflects far more light (LRV 55 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 55), opening up a space where Ice Flow encloses it.
Ice Flow reflects far more light (LRV 55 vs 12), opening up a space where Vintage Vogue encloses it.
Ice Flow reads slightly lighter (LRV 55 vs 45), a gap that shows most in low-lit rooms.
At LRV 55 vs 31, Ice Flow is decisively the brighter choice.
At LRV 55 vs 7, Ice Flow is decisively the brighter choice.