Icing vs Pure White
Icing (Cloverdale Paint) and Pure White (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. The 14-point LRV gap — 84 for Pure White vs 70 for Icing — means Pure White will open up a space more effectively. ΔE 7.4 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Icing vs Pure White in Real Spaces
4 real rooms side by side. Icing and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Icing.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Icing vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Icing on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Icing comparisons
See how Icing stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 70), opening up a space where Icing encloses it.
At LRV 70 vs 52, Icing is decisively the brighter choice.
At LRV 70 vs 30, Icing is decisively the brighter choice.
A 10-point LRV gap (70 vs 60) makes Icing the marginally brighter of the two.
Icing reflects far more light (LRV 70 vs 58), opening up a space where Accessible Beige encloses it.
Icing reflects far more light (LRV 70 vs 27), opening up a space where Denim Drift encloses it.
At LRV 70 vs 43, Icing is decisively the brighter choice.
Icing reflects far more light (LRV 70 vs 55), opening up a space where Tranquil Dawn encloses it.
Icing reflects far more light (LRV 70 vs 44), opening up a space where Hardwick White encloses it.
Icing reads slightly lighter (LRV 70 vs 66), a gap that shows most in low-lit rooms.
Shoji White reads slightly lighter (LRV 74 vs 70), a gap that shows most in low-lit rooms.
Icing reflects far more light (LRV 70 vs 12), opening up a space where Pewter Green encloses it.
With LRVs of 70 and 68, the two reflect almost the same amount of light.
Icing reflects far more light (LRV 70 vs 12), opening up a space where Vintage Vogue encloses it.
Icing reflects far more light (LRV 70 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 70 vs 31, Icing is decisively the brighter choice.
At LRV 70 vs 7, Icing is decisively the brighter choice.
At LRV 70 vs 24, Icing is decisively the brighter choice.
At LRV 70 vs 57, Icing is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 72 vs 70), so neither reads brighter in a room.