Impulse vs Denim Drift

ImpulseCloverdale PaintvsDenim DriftDuluxΔE 51.5Very different colors

Impulse (Cloverdale Paint) and Denim Drift (Dulux) come from different manufacturers. Hue-wise, Impulse belongs to the beige family and Denim Drift to the blue-grey family. The 10-point LRV gap — 37 for Impulse vs 27 for Denim Drift — means Impulse will open up a space more effectively. A ΔE of 51.5 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Impulse vs Denim Drift in Real Spaces

4 real rooms side by side. Seeing Impulse and Denim Drift in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Impulse reflects noticeably more light off the walls, making the space read more open than Denim Drift.

ImpulseImpulse 0989 by Cloverdale Paint — Living Room

@visualization

Denim DriftDulux Denim Drift living room paint review

@melshousetohome

Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Impulse returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

ImpulseImpulse 0989 by Cloverdale Paint — Bedroom

@visualization

Denim DriftDulux Denim Drift bedroom color review

@the_interior_lens

Dining Room

Dining rooms often rely on warm incandescent or candlelight, which flatters warm undertones and mutes cool ones. The LRV gap is large enough that Impulse will make the room feel meaningfully brighter than Denim Drift would.

ImpulseImpulse 0989 by Cloverdale Paint — Dining Room

@visualization

Denim DriftDenim Drift dining room review

@the_end_terrace

Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Impulse returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

ImpulseImpulse 0989 by Cloverdale Paint — Bathroom

@visualization

Denim DriftDulux Denim Drift bathroom color review

@homefunkyhome

Color Details

Impulse
Cloverdale Paint · 0989
Hex#D2985A
LRV37.0
BrandCloverdale Paint
Number0989
Undertone
Temperature
BrightnessMedium
Denim Drift
Dulux · 87BG 27/077
Hex#7c8d95
LRV27.0
BrandDulux
Number87BG 27/077
Undertone
TemperatureCool
BrightnessMedium

Impulse vs Denim Drift Simulated Comparison

5 simulated room previews — drag the slider on each to see Impulse on one side and Denim Drift on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Impulse comparisons

See how Impulse stacks up against other well-photographed colors across different brands and tones.

White Dove
Impulse
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Impulse
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Impulse
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Impulse is the lighter choice

Purbeck Stone
Impulse
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone reads noticeably lighter

Evergreen Fog
Impulse
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Impulse reads slightly lighter

Mizzle
Impulse
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle reads noticeably lighter

Agreeable Gray
Impulse
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray reads noticeably lighter

Tranquil Dawn
Impulse
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn reads noticeably lighter

Balboa Mist
Impulse
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Vintage Vogue
Impulse
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Impulse is the lighter choice

Pale Green
Impulse
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Impulse reads slightly lighter

Pine Needle
Impulse
Pine Needle
Dulux
Pine Needle
LRV 7

Impulse is the lighter choice

Cement grey
Impulse
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Impulse reads noticeably lighter

Just Walnut
Impulse
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice

Black grey
Impulse
Black grey
RAL ClassicClassic
Black grey
LRV 6

Impulse is the lighter choice

Piazza
Impulse
Piazza
Tikkurila
Piazza
LRV 65

Piazza is the lighter choice

Humble Yellow
Impulse
Humble Yellow
Jotun
Humble Yellow
LRV 57

Humble Yellow reads noticeably lighter

Windmill Lane
Impulse
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Impulse reads slightly lighter

Senses
Impulse
Senses
Jotun
Senses
LRV 41

Senses reads slightly lighter

Lamp Black
Impulse
Lamp Black
Little Greene
Lamp Black
LRV 3

Impulse is the lighter choice

Washed Linen
Impulse
Washed Linen
Jotun
Washed Linen
LRV 55

Washed Linen reads noticeably lighter

Tea with Florence
Impulse
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Impulse reads noticeably lighter

Thames Fog
Impulse
Thames Fog
Valspar
Thames Fog
LRV 27

Impulse reads slightly lighter

Ocean Abyss
Impulse
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Impulse is the lighter choice

Classic Silver
Impulse
Classic Silver
Behr
Classic Silver
LRV 48

Classic Silver reads slightly lighter

Teton Blue
Impulse
Teton Blue
Behr
Teton Blue
LRV 31

Impulse reads slightly lighter

RAL 110-2
Impulse
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 is the lighter choice

RAL 110-1
Impulse
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 is the lighter choice

Paper
Impulse
Paper
Tikkurila
Paper
LRV 88

Paper is the lighter choice

Passageway
Impulse
Passageway
Valspar
Passageway
LRV 14

Impulse reads noticeably lighter