Loam vs Pure White
Where Loam belongs to Cloverdale Paint's range, Pure White is a Sherwin-Williams color. Loam reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Loam (LRV 42), a difference of 42 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 32.3, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Loam vs Pure White in Real Spaces
4 real rooms side by side. Seeing Loam and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Loam would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Loam.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Loam.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Loam.
Color Details
Loam vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Loam on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Loam comparisons
See how Loam stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 42, White Dove is decisively the brighter choice.
Purbeck Stone reads slightly lighter (LRV 52 vs 42), a gap that shows most in low-lit rooms.
Loam reads slightly lighter (LRV 42 vs 30), a gap that shows most in low-lit rooms.
Agreeable Gray reflects far more light (LRV 60 vs 42), opening up a space where Loam encloses it.
At LRV 58 vs 42, Accessible Beige is decisively the brighter choice.
At LRV 42 vs 27, Loam is decisively the brighter choice.
With LRVs of 43 and 42, the two reflect almost the same amount of light.
At LRV 55 vs 42, Tranquil Dawn is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 44 vs 42), so neither reads brighter in a room.
At LRV 66 vs 42, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 42, Shoji White is decisively the brighter choice.
At LRV 42 vs 12, Loam is decisively the brighter choice.
At LRV 68 vs 42, Skimming Stone is decisively the brighter choice.
At LRV 42 vs 12, Loam is decisively the brighter choice.
A 3-point LRV gap (45 vs 42) makes Saybrook Sage the marginally brighter of the two.
Loam reads slightly lighter (LRV 42 vs 31), a gap that shows most in low-lit rooms.
Loam reflects far more light (LRV 42 vs 7), opening up a space where Pine Needle encloses it.