Mauve vs Pure White
Where Mauve belongs to Cloverdale Paint's range, Pure White is a Sherwin-Williams color. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. Pure White (LRV 84) reflects noticeably more light than Mauve (LRV 47), a difference of 37 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 20.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Mauve vs Pure White in Real Spaces
4 real rooms side by side. Seeing Mauve and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Mauve would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Mauve.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Mauve.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Mauve.
Color Details
Mauve vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Mauve on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Mauve comparisons
See how Mauve stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 47), opening up a space where Mauve encloses it.
A 5-point LRV gap (52 vs 47) makes Purbeck Stone the marginally brighter of the two.
At LRV 47 vs 30, Mauve is decisively the brighter choice.
At LRV 60 vs 47, Agreeable Gray is decisively the brighter choice.
Accessible Beige reads slightly lighter (LRV 58 vs 47), a gap that shows most in low-lit rooms.
Mauve reflects far more light (LRV 47 vs 27), opening up a space where Denim Drift encloses it.
A 4-point LRV gap (47 vs 43) makes Mauve the marginally brighter of the two.
Tranquil Dawn reads slightly lighter (LRV 55 vs 47), a gap that shows most in low-lit rooms.
Mauve reads slightly lighter (LRV 47 vs 44), a gap that shows most in low-lit rooms.
Balboa Mist reflects far more light (LRV 66 vs 47), opening up a space where Mauve encloses it.
Shoji White reflects far more light (LRV 74 vs 47), opening up a space where Mauve encloses it.
Mauve reflects far more light (LRV 47 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 47), opening up a space where Mauve encloses it.
Mauve reflects far more light (LRV 47 vs 12), opening up a space where Vintage Vogue encloses it.
With LRVs of 47 and 45, the two reflect almost the same amount of light.
At LRV 47 vs 31, Mauve is decisively the brighter choice.
At LRV 47 vs 7, Mauve is decisively the brighter choice.
At LRV 47 vs 24, Mauve is decisively the brighter choice.
A 10-point LRV gap (57 vs 47) makes Guilford Green the marginally brighter of the two.
At LRV 72 vs 47, Just Walnut is decisively the brighter choice.