Apple White vs Pure White
Apple White (Dulux) and Pure White (Sherwin-Williams) come from different manufacturers. Apple White reads as beige-white, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Their light reflectance values are nearly the same — 83 vs 84 — so neither will read significantly brighter or darker than the other. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. ΔE 5.8 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Apple White vs Pure White in Real Spaces
4 real rooms side by side. Apple White and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. The distinction reads clearly at room scale, making the choice between them concrete.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Color Details
Apple White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Apple White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Apple White comparisons
See how Apple White stacks up against other well-photographed colors across different brands and tones.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
Apple White reflects far more light (LRV 83 vs 69), opening up a space where Ammonite encloses it.
At LRV 83 vs 6, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 52), opening up a space where Purbeck Stone encloses it.
Apple White reflects far more light (LRV 83 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 83 vs 52, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 83 vs 58, Apple White is decisively the brighter choice.
At LRV 83 vs 27, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 43), opening up a space where French Gray encloses it.
Apple White reflects far more light (LRV 83 vs 4), opening up a space where Naval encloses it.
At LRV 83 vs 55, Apple White is decisively the brighter choice.
At LRV 83 vs 13, Apple White is decisively the brighter choice.
At LRV 83 vs 44, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 21), opening up a space where Artichoke encloses it.
At LRV 83 vs 66, Apple White is decisively the brighter choice.
A 9-point LRV gap (83 vs 74) makes Apple White the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 83 vs 83), so neither reads brighter in a room.
At LRV 83 vs 12, Apple White is decisively the brighter choice.
At LRV 83 vs 68, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 41), opening up a space where Dix Blue encloses it.
Apple White reflects far more light (LRV 83 vs 68), opening up a space where Calamine encloses it.
Apple White reflects far more light (LRV 83 vs 25), opening up a space where Treron encloses it.
At LRV 83 vs 12, Apple White is decisively the brighter choice.
At LRV 83 vs 45, Apple White is decisively the brighter choice.
Apple White reflects far more light (LRV 83 vs 31), opening up a space where Pale Green encloses it.
Apple White reflects far more light (LRV 83 vs 7), opening up a space where Pine Needle encloses it.
Apple White reflects far more light (LRV 83 vs 24), opening up a space where Cement grey encloses it.
Apple White reflects far more light (LRV 83 vs 57), opening up a space where Guilford Green encloses it.
Apple White reads slightly lighter (LRV 83 vs 72), a gap that shows most in low-lit rooms.