Common Land vs Pure White
Common Land (Dulux) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Common Land belongs to the green-grey family and Pure White to the beige-greige family. The 27-point LRV gap — 84 for Pure White vs 57 for Common Land — means Pure White will open up a space more effectively. Where Common Land leans neutral, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 16.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Common Land vs Pure White in Real Spaces
2 real rooms side by side. Seeing Common Land and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Common Land.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Common Land vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Common Land on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Common Land comparisons
See how Common Land stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 57), opening up a space where Common Land encloses it.
A 12-point LRV gap (69 vs 57) makes Ammonite the marginally brighter of the two.
Common Land reflects far more light (LRV 57 vs 6), opening up a space where Iron Ore encloses it.
A 5-point LRV gap (57 vs 52) makes Common Land the marginally brighter of the two.
At LRV 57 vs 30, Common Land is decisively the brighter choice.
Common Land reads slightly lighter (LRV 57 vs 52), a gap that shows most in low-lit rooms.
A 3-point LRV gap (60 vs 57) makes Agreeable Gray the marginally brighter of the two.
With LRVs of 58 and 57, the two reflect almost the same amount of light.
Common Land reflects far more light (LRV 57 vs 27), opening up a space where Denim Drift encloses it.
At LRV 57 vs 43, Common Land is decisively the brighter choice.
At LRV 57 vs 4, Common Land is decisively the brighter choice.
With LRVs of 57 and 55, the two reflect almost the same amount of light.
Common Land reflects far more light (LRV 57 vs 13), opening up a space where Bancha encloses it.
Common Land reflects far more light (LRV 57 vs 44), opening up a space where Hardwick White encloses it.
At LRV 57 vs 21, Common Land is decisively the brighter choice.
Balboa Mist reads slightly lighter (LRV 66 vs 57), a gap that shows most in low-lit rooms.
Shoji White reflects far more light (LRV 74 vs 57), opening up a space where Common Land encloses it.
Snowbound reflects far more light (LRV 83 vs 57), opening up a space where Common Land encloses it.
Common Land reflects far more light (LRV 57 vs 12), opening up a space where Pewter Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 57), a gap that shows most in low-lit rooms.
At LRV 57 vs 41, Common Land is decisively the brighter choice.
A 11-point LRV gap (68 vs 57) makes Calamine the marginally brighter of the two.
At LRV 57 vs 25, Common Land is decisively the brighter choice.
Common Land reflects far more light (LRV 57 vs 12), opening up a space where Vintage Vogue encloses it.
Common Land reads slightly lighter (LRV 57 vs 45), a gap that shows most in low-lit rooms.
At LRV 57 vs 31, Common Land is decisively the brighter choice.
At LRV 57 vs 7, Common Land is decisively the brighter choice.
At LRV 57 vs 24, Common Land is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 57 vs 57), so neither reads brighter in a room.
At LRV 72 vs 57, Just Walnut is decisively the brighter choice.