Honest Indigo vs Iron Ore

Honest IndigoDuluxvsIron OreSherwin-WilliamsΔE 41.1Very different colors

Where Honest Indigo belongs to Dulux's range, Iron Ore is a Sherwin-Williams color. Honest Indigo reads as blue, while Iron Ore reads as grey — two distinct hue families, not close cousins. They have nearly identical light reflectance values (7 vs 6), so they'll read as similarly Dark in most lighting conditions. Honest Indigo runs cool while Iron Ore is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 41.1, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Honest Indigo vs Iron Ore in Real Spaces

3 real rooms side by side. Seeing Honest Indigo and Iron Ore in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The temperature contrast between Iron Ore and Honest Indigo is what sets these apart most in this context.

Honest IndigoDulux Honest Indigo living room review

@dawsonsdecoratingservices

Iron OreIron Ore SW 7069 living room

@mybudgetrecipes

Kitchen

In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Iron Ore brings more warmth to the space, while Honest Indigo keeps things cooler and crisper.

Honest IndigoDulux Honest Indigo kitchen splash back

@gibboa73

Iron OreSherwin Williams Iron Ore kitchen cabinets

@mybudgetrecipes

Bathroom

Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Iron Ore brings more warmth to the space, while Honest Indigo keeps things cooler and crisper.

Honest IndigoDulux Honest Indigo bathroom review

@dec_the_walls

Iron OreGray bathroom in Iron Ore by Sherwin Williams

@mybudgetrecipes

Color Details

Honest Indigo
Dulux · 77BB 07/344
LRV7.0
BrandDulux
Number77BB 07/344
Undertone
TemperatureCool
BrightnessDark
Iron Ore
Sherwin-Williams · 7069
LRV5.5
BrandSherwin-Williams
Number7069
Undertone
TemperatureNeutral
BrightnessDark

Honest Indigo vs Iron Ore Simulated Comparison

5 simulated room previews — drag the slider on each to see Honest Indigo on one side and Iron Ore on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Honest Indigo comparisons

See how Honest Indigo stacks up against other well-photographed colors across different brands and tones.

Honest Indigo
Ammonite
Honest Indigo
Ammonite
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Farrow & Ball
Ammonite
LRV 69

Ammonite reflects far more light (LRV 69 vs 7), opening up a space where Honest Indigo encloses it.

White Dove
Honest Indigo
White Dove
Honest Indigo
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 83 vs 7, White Dove is decisively the brighter choice.

Honest Indigo
Purbeck Stone
Honest Indigo
Purbeck Stone
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Purbeck Stone reflects far more light (LRV 52 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Evergreen Fog
Honest Indigo
Evergreen Fog
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Evergreen Fog reflects far more light (LRV 30 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Mizzle
Honest Indigo
Mizzle
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Farrow & Ball
Mizzle
LRV 52

At LRV 52 vs 7, Mizzle is decisively the brighter choice.

Honest Indigo
Agreeable Gray
Honest Indigo
Agreeable Gray
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Agreeable Gray reflects far more light (LRV 60 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Accessible Beige
Honest Indigo
Accessible Beige
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 58 vs 7, Accessible Beige is decisively the brighter choice.

Denim Drift
Honest Indigo
Denim Drift
Honest Indigo
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 27 vs 7, Denim Drift is decisively the brighter choice.

Honest Indigo
French Gray
Honest Indigo
French Gray
Dulux
Honest Indigo
77BB 07/344 · LRV 7

French Gray reflects far more light (LRV 43 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Naval
Honest Indigo
Naval
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Sherwin-Williams
Naval
LRV 4

With LRVs of 7 and 4, the two reflect almost the same amount of light.

Honest Indigo
Tranquil Dawn
Honest Indigo
Tranquil Dawn
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 55 vs 7, Tranquil Dawn is decisively the brighter choice.

Honest Indigo
Bancha
Honest Indigo
Bancha
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Farrow & Ball
Bancha
LRV 13

A 6-point LRV gap (13 vs 7) makes Bancha the marginally brighter of the two.

Honest Indigo
Hardwick White
Honest Indigo
Hardwick White
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 44 vs 7, Hardwick White is decisively the brighter choice.

Honest Indigo
Pure White
Honest Indigo
Pure White
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Pure White reflects far more light (LRV 84 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Artichoke
Honest Indigo
Artichoke
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Sherwin-Williams
Artichoke
LRV 21

Artichoke reflects far more light (LRV 21 vs 7), opening up a space where Honest Indigo encloses it.

Balboa Mist
Honest Indigo
Balboa Mist
Honest Indigo
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 66 vs 7, Balboa Mist is decisively the brighter choice.

Honest Indigo
Shoji White
Honest Indigo
Shoji White
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 74 vs 7, Shoji White is decisively the brighter choice.

Honest Indigo
Snowbound
Honest Indigo
Snowbound
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Sherwin-Williams
Snowbound
LRV 83

At LRV 83 vs 7, Snowbound is decisively the brighter choice.

Honest Indigo
Pigeon
Honest Indigo
Pigeon
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Farrow & Ball
Pigeon
LRV 51

Pigeon reflects far more light (LRV 51 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Pewter Green
Honest Indigo
Pewter Green
Dulux
Honest Indigo
77BB 07/344 · LRV 7

A 5-point LRV gap (12 vs 7) makes Pewter Green the marginally brighter of the two.

Honest Indigo
Duck Green
Honest Indigo
Duck Green
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Their light reflectance is nearly identical (LRV 8 vs 7), so neither reads brighter in a room.

Honest Indigo
Skimming Stone
Honest Indigo
Skimming Stone
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 68 vs 7, Skimming Stone is decisively the brighter choice.

Honest Indigo
Dix Blue
Honest Indigo
Dix Blue
Dulux
Honest Indigo
77BB 07/344 · LRV 7
Farrow & Ball
Dix Blue
LRV 41

Dix Blue reflects far more light (LRV 41 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Hicks' Blue
Honest Indigo
Hicks' Blue
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Honest Indigo vs Hicks' Blue

Honest Indigo
Slaked Lime Deep
Honest Indigo
Slaked Lime Deep
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Honest Indigo vs Slaked Lime Deep

Vintage Vogue
Honest Indigo
Vintage Vogue
Honest Indigo
Dulux
Honest Indigo
77BB 07/344 · LRV 7

A 5-point LRV gap (12 vs 7) makes Vintage Vogue the marginally brighter of the two.

Honest Indigo
Livid
Honest Indigo
Livid
Dulux
Honest Indigo
77BB 07/344 · LRV 7

Honest Indigo vs Livid

Saybrook Sage
Honest Indigo
Saybrook Sage
Honest Indigo
Dulux
Honest Indigo
77BB 07/344 · LRV 7

At LRV 45 vs 7, Saybrook Sage is decisively the brighter choice.

Honest Indigo
Pale Green
Honest Indigo
Pale Green
Dulux
Honest Indigo
77BB 07/344 · LRV 7
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reflects far more light (LRV 31 vs 7), opening up a space where Honest Indigo encloses it.

Honest Indigo
Pine Needle
Honest Indigo
Pine Needle
Dulux
Honest Indigo
77BB 07/344 · LRV 7

With LRVs of 7 and 7, the two reflect almost the same amount of light.