Honest Indigo vs Pure White

Honest IndigoDuluxvsPure WhiteSherwin-WilliamsΔE 78.5Very different colors

Honest Indigo is a Dulux color while Pure White comes from Sherwin-Williams. Honest Indigo reads as blue, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 7, Pure White will read as the brighter of the two — a 77-point gap that matters most in north-facing or low-light rooms. The tonal difference — Honest Indigo's cool character against Pure White's warm — becomes most visible against white trim or in morning light. At ΔE 78.5, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Honest Indigo vs Pure White in Real Spaces

3 real rooms side by side. Seeing Honest Indigo and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Honest IndigoDulux Honest Indigo living room review

@dawsonsdecoratingservices

Pure WhitePure White SW 7005 7005 living room

@mybudgetrecipes

Kitchen

Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Honest Indigo would.

Honest IndigoDulux Honest Indigo kitchen splash back

@gibboa73

Pure WhiteSherwin Williams Pure White 7005 kitchen cabinets

@mybudgetrecipes

Bathroom

Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Honest Indigo would.

Honest IndigoDulux Honest Indigo bathroom review

@dec_the_walls

Pure WhiteWhite 7005 bathroom in Pure White by Sherwin Williams

@mybudgetrecipes

Color Details

Honest Indigo
Dulux · 77BB 07/344
Hex#17407D
LRV7.0
BrandDulux
Number77BB 07/344
Undertone
TemperatureCool
BrightnessDark
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Honest Indigo vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Honest Indigo on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Honest Indigo comparisons

See how Honest Indigo stacks up against other well-photographed colors across different brands and tones.

White Dove
Honest Indigo
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Honest Indigo
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Honest Indigo
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Nearly identical in tone

Purbeck Stone
Honest Indigo
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone is the lighter choice

Evergreen Fog
Honest Indigo
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Evergreen Fog reads noticeably lighter

Mizzle
Honest Indigo
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle is the lighter choice

Agreeable Gray
Honest Indigo
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray is the lighter choice

Accessible Beige
Honest Indigo
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige is the lighter choice

Denim Drift
Honest Indigo
Denim Drift
Dulux
Denim Drift
LRV 27

Denim Drift reads noticeably lighter

French Gray
Honest Indigo
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray is the lighter choice

Naval
Honest Indigo
Naval
Sherwin-Williams
Naval
LRV 4

Nearly identical in tone

Tranquil Dawn
Honest Indigo
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn is the lighter choice

Bancha
Honest Indigo
Bancha
Farrow & Ball
Bancha
LRV 13

Bancha reads slightly lighter

Hardwick White
Honest Indigo
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White is the lighter choice

Artichoke
Honest Indigo
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Artichoke reads noticeably lighter

Balboa Mist
Honest Indigo
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Honest Indigo
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Honest Indigo
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Honest Indigo
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Pewter Green reads slightly lighter

Skimming Stone
Honest Indigo
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Honest Indigo
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue is the lighter choice

Calamine
Honest Indigo
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Honest Indigo
Treron
Farrow & Ball
Treron
LRV 25

Treron reads noticeably lighter

Vintage Vogue
Honest Indigo
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Vintage Vogue reads slightly lighter

Saybrook Sage
Honest Indigo
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage is the lighter choice

Pale Green
Honest Indigo
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reads noticeably lighter

Pine Needle
Honest Indigo
Pine Needle
Dulux
Pine Needle
LRV 7

Nearly identical in tone

Cement grey
Honest Indigo
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads noticeably lighter

Guilford Green
Honest Indigo
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green is the lighter choice

Just Walnut
Honest Indigo
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice