Ivory vs Ginseng
Where Ivory belongs to Dulux's range, Ginseng is a Jotun color. These are both beiges, so the question isn't which hue to choose — it's where within beige to land. Ivory (LRV 69) reflects noticeably more light than Ginseng (LRV 62), a difference of 7 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. The ΔE 3.7 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Ivory vs Ginseng in Real Spaces
2 real rooms side by side. Ivory and Ginseng are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The brightness difference is modest but present — Ivory gives the walls a little more lift.
Color Details
Ivory vs Ginseng Simulated Comparison
5 simulated room previews — drag the slider on each to see Ivory on one side and Ginseng on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ivory comparisons
See how Ivory stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 69), opening up a space where Ivory encloses it.
A 8-point LRV gap (69 vs 60) makes Ivory the marginally brighter of the two.
Ivory reads slightly lighter (LRV 69 vs 58), a gap that shows most in low-lit rooms.
Ivory reflects far more light (LRV 69 vs 27), opening up a space where Denim Drift encloses it.
Ivory reflects far more light (LRV 69 vs 55), opening up a space where Tranquil Dawn encloses it.
Ivory reflects far more light (LRV 69 vs 44), opening up a space where Hardwick White encloses it.
Ivory reads slightly lighter (LRV 69 vs 66), a gap that shows most in low-lit rooms.
Shoji White reads slightly lighter (LRV 74 vs 69), a gap that shows most in low-lit rooms.
Ivory reflects far more light (LRV 69 vs 12), opening up a space where Pewter Green encloses it.
Ivory reflects far more light (LRV 69 vs 8), opening up a space where Duck Green encloses it.
With LRVs of 69 and 68, the two reflect almost the same amount of light.
Ivory reflects far more light (LRV 69 vs 12), opening up a space where Vintage Vogue encloses it.
Ivory reflects far more light (LRV 69 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 69 vs 31, Ivory is decisively the brighter choice.