Joa's White vs Shoji White
Joa's White (Farrow & Ball) and Shoji White (Sherwin-Williams) come from different manufacturers. Hue-wise, Joa's White belongs to the beige-white family and Shoji White to the beige-greige family. The 11-point LRV gap — 74 for Shoji White vs 64 for Joa's White — means Shoji White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. ΔE 8.2 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 6 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Joa's White vs Shoji White in Real Spaces
6 real rooms side by side. Joa's White and Shoji White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Shoji White reflects noticeably more light off the walls, making the space read more open than Joa's White.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Shoji White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Shoji White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Dining Room
Dining rooms often rely on warm incandescent or candlelight, which flatters warm undertones and mutes cool ones. The LRV gap is large enough that Shoji White will make the room feel meaningfully brighter than Joa's White would.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Shoji White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Shoji White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Joa's White vs Shoji White Simulated Comparison
5 simulated room previews — drag the slider on each to see Joa's White on one side and Shoji White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Joa's White comparisons
See how Joa's White stacks up against other well-photographed colors across different brands and tones.
A 5-point LRV gap (69 vs 64) makes Ammonite the marginally brighter of the two.
White Dove reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
Joa's White reflects far more light (LRV 64 vs 6), opening up a space where Iron Ore encloses it.
A 12-point LRV gap (64 vs 52) makes Joa's White the marginally brighter of the two.
At LRV 64 vs 30, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 52), opening up a space where Mizzle encloses it.
A 3-point LRV gap (64 vs 60) makes Joa's White the marginally brighter of the two.
Joa's White reads slightly lighter (LRV 64 vs 58), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 27), opening up a space where Denim Drift encloses it.
At LRV 64 vs 43, Joa's White is decisively the brighter choice.
At LRV 64 vs 4, Joa's White is decisively the brighter choice.
Joa's White reads slightly lighter (LRV 64 vs 55), a gap that shows most in low-lit rooms.
Joa's White reflects far more light (LRV 64 vs 13), opening up a space where Bancha encloses it.
Joa's White reflects far more light (LRV 64 vs 44), opening up a space where Hardwick White encloses it.
At LRV 84 vs 64, Pure White is decisively the brighter choice.
At LRV 64 vs 21, Joa's White is decisively the brighter choice.
With LRVs of 66 and 64, the two reflect almost the same amount of light.
Snowbound reflects far more light (LRV 83 vs 64), opening up a space where Joa's White encloses it.
At LRV 64 vs 51, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Pewter Green encloses it.
Joa's White reflects far more light (LRV 64 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reads slightly lighter (LRV 68 vs 64), a gap that shows most in low-lit rooms.
At LRV 64 vs 41, Joa's White is decisively the brighter choice.
Joa's White reflects far more light (LRV 64 vs 12), opening up a space where Vintage Vogue encloses it.
Joa's White reflects far more light (LRV 64 vs 45), opening up a space where Saybrook Sage encloses it.
At LRV 64 vs 31, Joa's White is decisively the brighter choice.
At LRV 64 vs 7, Joa's White is decisively the brighter choice.