London Clay vs Iron Ore

London ClayFarrow & BallvsIron OreSherwin-WilliamsΔE 18.6Distinct difference

London Clay (Farrow & Ball) and Iron Ore (Sherwin-Williams) come from different manufacturers. Hue-wise, London Clay belongs to the beige-grey family and Iron Ore to the grey family. The 10-point LRV gap — 15 for London Clay vs 6 for Iron Ore — means London Clay will open up a space more effectively. Where London Clay leans warm, Iron Ore reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 18.6 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

London Clay vs Iron Ore in Real Spaces

4 real rooms side by side. Seeing London Clay and Iron Ore in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. London Clay reflects noticeably more light off the walls, making the space read more open than Iron Ore.

London ClayFarrow and Ball London Clay 244 living room

@palmtreeterrace

Iron OreIron Ore SW 7069 living room

@mybudgetrecipes

Bedroom

Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. London Clay returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

London ClayFarrow and Ball London Clay 244 bedroom

@kidderkokx_interior_design

Iron OreBedroom painted in Sherwin-Williams Iron Ore

@mybudgetrecipes

Bathroom

Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. London Clay returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

London ClayFarrow and Ball London Clay 244 bathroom

@little_reloved_house

Iron OreGray bathroom in Iron Ore by Sherwin Williams

@mybudgetrecipes

Kitchen Cabinets

Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. London Clay returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

London ClayFarrow and Ball London Clay 244 kitchen cabinets

@kinghamkitchens

Iron OreSw Iron Ore Painted Cabinets

@fieldandforestdesign

Color Details

London Clay
Farrow & Ball · 244
Hex#786963
LRV15.4
BrandFarrow & Ball
Number244
Undertone
TemperatureWarm
BrightnessDark
Iron Ore
Sherwin-Williams · 7069
Hex#434341
LRV5.5
BrandSherwin-Williams
Number7069
Undertone
TemperatureNeutral
BrightnessDark

London Clay vs Iron Ore Simulated Comparison

5 simulated room previews — drag the slider on each to see London Clay on one side and Iron Ore on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More London Clay comparisons

See how London Clay stacks up against other well-photographed colors across different brands and tones.

Ammonite
London Clay
Ammonite
London Clay
Farrow & Ball
Ammonite
LRV 69
Farrow & Ball
London Clay
244 · LRV 15

Ammonite reflects far more light (LRV 69 vs 15), opening up a space where London Clay encloses it.

White Dove
London Clay
White Dove
London Clay
Farrow & Ball
London Clay
244 · LRV 15

At LRV 83 vs 15, White Dove is decisively the brighter choice.

London Clay
Purbeck Stone
London Clay
Purbeck Stone
Farrow & Ball
London Clay
244 · LRV 15

Purbeck Stone reflects far more light (LRV 52 vs 15), opening up a space where London Clay encloses it.

London Clay
Evergreen Fog
London Clay
Evergreen Fog
Farrow & Ball
London Clay
244 · LRV 15

Evergreen Fog reflects far more light (LRV 30 vs 15), opening up a space where London Clay encloses it.

London Clay
Mizzle
London Clay
Mizzle
Farrow & Ball
London Clay
244 · LRV 15
Farrow & Ball
Mizzle
LRV 52

At LRV 52 vs 15, Mizzle is decisively the brighter choice.

London Clay
Agreeable Gray
London Clay
Agreeable Gray
Farrow & Ball
London Clay
244 · LRV 15

Agreeable Gray reflects far more light (LRV 60 vs 15), opening up a space where London Clay encloses it.

London Clay
Accessible Beige
London Clay
Accessible Beige
Farrow & Ball
London Clay
244 · LRV 15

At LRV 58 vs 15, Accessible Beige is decisively the brighter choice.

Denim Drift
London Clay
Denim Drift
London Clay
Farrow & Ball
London Clay
244 · LRV 15

A 12-point LRV gap (27 vs 15) makes Denim Drift the marginally brighter of the two.

French Gray
London Clay
French Gray
London Clay
Farrow & Ball
London Clay
244 · LRV 15

French Gray reflects far more light (LRV 43 vs 15), opening up a space where London Clay encloses it.

London Clay
Naval
London Clay
Naval
Farrow & Ball
London Clay
244 · LRV 15
Sherwin-Williams
Naval
LRV 4

London Clay reads slightly lighter (LRV 15 vs 4), a gap that shows most in low-lit rooms.

Tranquil Dawn
London Clay
Tranquil Dawn
London Clay
Farrow & Ball
London Clay
244 · LRV 15

At LRV 55 vs 15, Tranquil Dawn is decisively the brighter choice.

Bancha
London Clay
Bancha
London Clay
Farrow & Ball
Bancha
LRV 13
Farrow & Ball
London Clay
244 · LRV 15

Their light reflectance is nearly identical (LRV 15 vs 13), so neither reads brighter in a room.

Hardwick White
London Clay
Hardwick White
London Clay
Farrow & Ball
London Clay
244 · LRV 15

At LRV 44 vs 15, Hardwick White is decisively the brighter choice.

London Clay
Pure White
London Clay
Pure White
Farrow & Ball
London Clay
244 · LRV 15

Pure White reflects far more light (LRV 84 vs 15), opening up a space where London Clay encloses it.

London Clay
Artichoke
London Clay
Artichoke
Farrow & Ball
London Clay
244 · LRV 15
Sherwin-Williams
Artichoke
LRV 21

Artichoke reads slightly lighter (LRV 21 vs 15), a gap that shows most in low-lit rooms.

Balboa Mist
London Clay
Balboa Mist
London Clay
Farrow & Ball
London Clay
244 · LRV 15

At LRV 66 vs 15, Balboa Mist is decisively the brighter choice.

London Clay
Shoji White
London Clay
Shoji White
Farrow & Ball
London Clay
244 · LRV 15

At LRV 74 vs 15, Shoji White is decisively the brighter choice.

London Clay
Snowbound
London Clay
Snowbound
Farrow & Ball
London Clay
244 · LRV 15
Sherwin-Williams
Snowbound
LRV 83

At LRV 83 vs 15, Snowbound is decisively the brighter choice.

London Clay
Pigeon
London Clay
Pigeon
Farrow & Ball
London Clay
244 · LRV 15
Farrow & Ball
Pigeon
LRV 51

Pigeon reflects far more light (LRV 51 vs 15), opening up a space where London Clay encloses it.

London Clay
Pewter Green
London Clay
Pewter Green
Farrow & Ball
London Clay
244 · LRV 15

A 4-point LRV gap (15 vs 12) makes London Clay the marginally brighter of the two.

Duck Green
London Clay
Duck Green
London Clay
Farrow & Ball
London Clay
244 · LRV 15

A 7-point LRV gap (15 vs 8) makes London Clay the marginally brighter of the two.

London Clay
Skimming Stone
London Clay
Skimming Stone
Farrow & Ball
London Clay
244 · LRV 15

At LRV 68 vs 15, Skimming Stone is decisively the brighter choice.

Dix Blue
London Clay
Dix Blue
London Clay
Farrow & Ball
Dix Blue
LRV 41
Farrow & Ball
London Clay
244 · LRV 15

Dix Blue reflects far more light (LRV 41 vs 15), opening up a space where London Clay encloses it.

Vintage Vogue
London Clay
Vintage Vogue
London Clay
Farrow & Ball
London Clay
244 · LRV 15

A 4-point LRV gap (15 vs 12) makes London Clay the marginally brighter of the two.

Saybrook Sage
London Clay
Saybrook Sage
London Clay
Farrow & Ball
London Clay
244 · LRV 15

At LRV 45 vs 15, Saybrook Sage is decisively the brighter choice.

London Clay
Pale Green
London Clay
Pale Green
Farrow & Ball
London Clay
244 · LRV 15
RAL ClassicClassic
Pale Green
LRV 31

Pale Green reflects far more light (LRV 31 vs 15), opening up a space where London Clay encloses it.

Pine Needle
London Clay
Pine Needle
London Clay
Farrow & Ball
London Clay
244 · LRV 15

London Clay reads slightly lighter (LRV 15 vs 7), a gap that shows most in low-lit rooms.

London Clay
Cement grey
London Clay
Cement grey
Farrow & Ball
London Clay
244 · LRV 15
RAL ClassicClassic
Cement grey
LRV 24

Cement grey reads slightly lighter (LRV 24 vs 15), a gap that shows most in low-lit rooms.

Guilford Green
London Clay
Guilford Green
London Clay
Farrow & Ball
London Clay
244 · LRV 15

Guilford Green reflects far more light (LRV 57 vs 15), opening up a space where London Clay encloses it.

Just Walnut
London Clay
Just Walnut
London Clay
Farrow & Ball
London Clay
244 · LRV 15

Just Walnut reflects far more light (LRV 72 vs 15), opening up a space where London Clay encloses it.