London Stone vs Pure White
London Stone (Farrow & Ball) and Pure White (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. The 45-point LRV gap — 84 for Pure White vs 38 for London Stone — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 27.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
London Stone vs Pure White in Real Spaces
5 real rooms side by side. Seeing London Stone and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than London Stone.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Front Door
On a front door, the color is both the first and last thing you see — a context where even a modest tonal difference reads clearly. Pure White reflects noticeably more light off the walls, making the space read more open than London Stone.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
London Stone vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see London Stone on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More London Stone comparisons
See how London Stone stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 38, White Dove is decisively the brighter choice.
Ammonite reflects far more light (LRV 69 vs 38), opening up a space where London Stone encloses it.
At LRV 38 vs 6, London Stone is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 38), opening up a space where London Stone encloses it.
London Stone reads slightly lighter (LRV 38 vs 30), a gap that shows most in low-lit rooms.
At LRV 52 vs 38, Mizzle is decisively the brighter choice.
Agreeable Gray reflects far more light (LRV 60 vs 38), opening up a space where London Stone encloses it.
At LRV 58 vs 38, Accessible Beige is decisively the brighter choice.
A 11-point LRV gap (38 vs 27) makes London Stone the marginally brighter of the two.
French Gray reads slightly lighter (LRV 43 vs 38), a gap that shows most in low-lit rooms.
London Stone reflects far more light (LRV 38 vs 4), opening up a space where Naval encloses it.
At LRV 55 vs 38, Tranquil Dawn is decisively the brighter choice.
At LRV 38 vs 13, London Stone is decisively the brighter choice.
A 5-point LRV gap (44 vs 38) makes Hardwick White the marginally brighter of the two.
London Stone reflects far more light (LRV 38 vs 21), opening up a space where Artichoke encloses it.
At LRV 66 vs 38, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 38, Shoji White is decisively the brighter choice.
At LRV 83 vs 38, Snowbound is decisively the brighter choice.
At LRV 38 vs 12, London Stone is decisively the brighter choice.
At LRV 68 vs 38, Skimming Stone is decisively the brighter choice.
With LRVs of 41 and 38, the two reflect almost the same amount of light.
Calamine reflects far more light (LRV 68 vs 38), opening up a space where London Stone encloses it.
London Stone reflects far more light (LRV 38 vs 25), opening up a space where Treron encloses it.
At LRV 38 vs 12, London Stone is decisively the brighter choice.
A 7-point LRV gap (45 vs 38) makes Saybrook Sage the marginally brighter of the two.
London Stone reads slightly lighter (LRV 38 vs 31), a gap that shows most in low-lit rooms.
London Stone reflects far more light (LRV 38 vs 7), opening up a space where Pine Needle encloses it.
London Stone reflects far more light (LRV 38 vs 24), opening up a space where Cement grey encloses it.
Guilford Green reflects far more light (LRV 57 vs 38), opening up a space where London Stone encloses it.
Just Walnut reflects far more light (LRV 72 vs 38), opening up a space where London Stone encloses it.