Bella vs Pure White

BellaJotunvsPure WhiteSherwin-WilliamsΔE 44.8Very different colors

Bella (Jotun) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Bella belongs to the beige family and Pure White to the beige-greige family. The 47-point LRV gap — 84 for Pure White vs 37 for Bella — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 44.8 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Bella vs Pure White in Real Spaces

2 real rooms side by side. Seeing Bella and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Bella.

BellaJotun Bella living room review

@svanvillan

Pure WhitePure White SW 7005 7005 living room

@mybudgetrecipes

Kitchen Cabinets

Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

BellaJotun Bella kitchen cabinets paint review

@huset_paa_olderskog

Pure WhiteSherwin Williams Pure White kitchen cabinets color

@the.house.of.harrington

Color Details

Bella
Jotun · 2489
Hex#d9926d
LRV36.8
BrandJotun
Number2489
Undertone
TemperatureWarm
BrightnessMedium
Pure White
Sherwin-Williams · 7005
Hex#EDECE6
LRV84.0
BrandSherwin-Williams
Number7005
Undertone
TemperatureWarm
BrightnessLight

Bella vs Pure White Simulated Comparison

5 simulated room previews — drag the slider on each to see Bella on one side and Pure White on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Bella comparisons

See how Bella stacks up against other well-photographed colors across different brands and tones.

White Dove
Bella
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove is the lighter choice

Ammonite
Bella
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite is the lighter choice

Iron Ore
Bella
Iron Ore
Sherwin-Williams
Iron Ore
LRV 6

Bella is the lighter choice

Purbeck Stone
Bella
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Purbeck Stone reads noticeably lighter

Evergreen Fog
Bella
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Bella reads slightly lighter

Mizzle
Bella
Mizzle
Farrow & Ball
Mizzle
LRV 52

Mizzle reads noticeably lighter

Agreeable Gray
Bella
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Agreeable Gray reads noticeably lighter

Accessible Beige
Bella
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Accessible Beige reads noticeably lighter

Denim Drift
Bella
Denim Drift
Dulux
Denim Drift
LRV 27

Bella reads slightly lighter

French Gray
Bella
French Gray
Farrow & Ball
French Gray
LRV 43

French Gray reads slightly lighter

Naval
Bella
Naval
Sherwin-Williams
Naval
LRV 4

Bella is the lighter choice

Tranquil Dawn
Bella
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Tranquil Dawn reads noticeably lighter

Bancha
Bella
Bancha
Farrow & Ball
Bancha
LRV 13

Bella reads noticeably lighter

Hardwick White
Bella
Hardwick White
Farrow & Ball
Hardwick White
LRV 44

Hardwick White reads slightly lighter

Artichoke
Bella
Artichoke
Sherwin-Williams
Artichoke
LRV 21

Bella reads noticeably lighter

Balboa Mist
Bella
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Balboa Mist is the lighter choice

Shoji White
Bella
Shoji White
Sherwin-Williams
Shoji White
LRV 74

Shoji White is the lighter choice

Snowbound
Bella
Snowbound
Sherwin-Williams
Snowbound
LRV 83

Snowbound is the lighter choice

Pewter Green
Bella
Pewter Green
Sherwin-Williams
Pewter Green
LRV 12

Bella reads noticeably lighter

Skimming Stone
Bella
Skimming Stone
Farrow & Ball
Skimming Stone
LRV 68

Skimming Stone is the lighter choice

Dix Blue
Bella
Dix Blue
Farrow & Ball
Dix Blue
LRV 41

Dix Blue reads slightly lighter

Calamine
Bella
Calamine
Farrow & Ball
Calamine
LRV 68

Calamine is the lighter choice

Treron
Bella
Treron
Farrow & Ball
Treron
LRV 25

Bella reads slightly lighter

Vintage Vogue
Bella
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Bella reads noticeably lighter

Saybrook Sage
Bella
Saybrook Sage
Benjamin Moore
Saybrook Sage
LRV 45

Saybrook Sage reads slightly lighter

Pale Green
Bella
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Bella reads slightly lighter

Pine Needle
Bella
Pine Needle
Dulux
Pine Needle
LRV 7

Bella is the lighter choice

Cement grey
Bella
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Bella reads noticeably lighter

Guilford Green
Bella
Guilford Green
Benjamin Moore
Guilford Green
LRV 57

Guilford Green reads noticeably lighter

Just Walnut
Bella
Just Walnut
Dulux
Just Walnut
LRV 72

Just Walnut is the lighter choice