Bordeaux vs Artichoke
Bordeaux (Jotun) and Artichoke (Sherwin-Williams) come from different manufacturers. Hue-wise, Bordeaux belongs to the pink family and Artichoke to the grey family. The 10-point LRV gap — 21 for Artichoke vs 11 for Bordeaux — means Artichoke will open up a space more effectively. Where Bordeaux leans warm, Artichoke reads neutral — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 26.4 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
Bordeaux vs Artichoke in Real Spaces
1 real room side by side. Seeing Bordeaux and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Artichoke reflects noticeably more light off the walls, making the space read more open than Bordeaux.
Color Details
Bordeaux vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Bordeaux on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Bordeaux comparisons
See how Bordeaux stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 11, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 11), opening up a space where Bordeaux encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 11), opening up a space where Bordeaux encloses it.
Agreeable Gray reflects far more light (LRV 60 vs 11), opening up a space where Bordeaux encloses it.
At LRV 58 vs 11, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 11, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 11), opening up a space where Bordeaux encloses it.
At LRV 55 vs 11, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 11, Hardwick White is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 11), opening up a space where Bordeaux encloses it.
At LRV 66 vs 11, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 11, Shoji White is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 11), so neither reads brighter in a room.
Their light reflectance is nearly identical (LRV 11 vs 8), so neither reads brighter in a room.
At LRV 68 vs 11, Skimming Stone is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 12 vs 11), so neither reads brighter in a room.
At LRV 45 vs 11, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 11), opening up a space where Bordeaux encloses it.
Bordeaux reads slightly lighter (LRV 11 vs 7), a gap that shows most in low-lit rooms.