Curious Mind vs Pure White
Curious Mind (Jotun) and Pure White (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. The 43-point LRV gap — 84 for Pure White vs 41 for Curious Mind — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 25.9 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Curious Mind vs Pure White in Real Spaces
2 real rooms side by side. Seeing Curious Mind and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Curious Mind.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Curious Mind vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Curious Mind on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Curious Mind comparisons
See how Curious Mind stacks up against other well-photographed colors across different brands and tones.
At LRV 69 vs 41, Ammonite is decisively the brighter choice.
White Dove reflects far more light (LRV 83 vs 41), opening up a space where Curious Mind encloses it.
Curious Mind reflects far more light (LRV 41 vs 6), opening up a space where Iron Ore encloses it.
A 11-point LRV gap (52 vs 41) makes Purbeck Stone the marginally brighter of the two.
A 10-point LRV gap (41 vs 30) makes Curious Mind the marginally brighter of the two.
Mizzle reads slightly lighter (LRV 52 vs 41), a gap that shows most in low-lit rooms.
At LRV 60 vs 41, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 41), opening up a space where Curious Mind encloses it.
Curious Mind reflects far more light (LRV 41 vs 27), opening up a space where Denim Drift encloses it.
Their light reflectance is nearly identical (LRV 43 vs 41), so neither reads brighter in a room.
At LRV 41 vs 4, Curious Mind is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 41), opening up a space where Curious Mind encloses it.
Curious Mind reflects far more light (LRV 41 vs 13), opening up a space where Bancha encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 41), a gap that shows most in low-lit rooms.
At LRV 41 vs 21, Curious Mind is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 41), opening up a space where Curious Mind encloses it.
Shoji White reflects far more light (LRV 74 vs 41), opening up a space where Curious Mind encloses it.
Snowbound reflects far more light (LRV 83 vs 41), opening up a space where Curious Mind encloses it.
A 10-point LRV gap (51 vs 41) makes Pigeon the marginally brighter of the two.
Curious Mind reflects far more light (LRV 41 vs 12), opening up a space where Pewter Green encloses it.
Curious Mind reflects far more light (LRV 41 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 41), opening up a space where Curious Mind encloses it.
Their light reflectance is nearly identical (LRV 41 vs 41), so neither reads brighter in a room.
Curious Mind reflects far more light (LRV 41 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 41), a gap that shows most in low-lit rooms.
A 9-point LRV gap (41 vs 31) makes Curious Mind the marginally brighter of the two.
At LRV 41 vs 7, Curious Mind is decisively the brighter choice.