Imagine vs Artichoke
Where Imagine belongs to Jotun's range, Artichoke is a Sherwin-Williams color. Imagine reads as green-grey, while Artichoke reads as grey — two distinct hue families, not close cousins. Imagine (LRV 49) reflects noticeably more light than Artichoke (LRV 21), a difference of 27 points that becomes especially apparent in rooms with limited natural light. Imagine runs cool while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 26.0, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Imagine vs Artichoke in Real Spaces
2 real rooms side by side. Seeing Imagine and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Imagine will make the room feel meaningfully brighter than Artichoke would.
Kitchen Cabinets
Kitchen cabinets are constantly compared against adjacent materials, which means subtle differences between these two become much more visible. Imagine reflects noticeably more light off the walls, making the space read more open than Artichoke.
Color Details
Imagine vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see Imagine on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Imagine comparisons
See how Imagine stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 49, White Dove is decisively the brighter choice.
Purbeck Stone reads slightly lighter (LRV 52 vs 49), a gap that shows most in low-lit rooms.
Imagine reflects far more light (LRV 49 vs 30), opening up a space where Evergreen Fog encloses it.
Agreeable Gray reads slightly lighter (LRV 60 vs 49), a gap that shows most in low-lit rooms.
A 9-point LRV gap (58 vs 49) makes Accessible Beige the marginally brighter of the two.
At LRV 49 vs 27, Imagine is decisively the brighter choice.
Imagine reads slightly lighter (LRV 49 vs 43), a gap that shows most in low-lit rooms.
A 6-point LRV gap (55 vs 49) makes Tranquil Dawn the marginally brighter of the two.
A 5-point LRV gap (49 vs 44) makes Imagine the marginally brighter of the two.
Pure White reflects far more light (LRV 84 vs 49), opening up a space where Imagine encloses it.
At LRV 66 vs 49, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 49, Shoji White is decisively the brighter choice.
At LRV 49 vs 12, Imagine is decisively the brighter choice.
At LRV 68 vs 49, Skimming Stone is decisively the brighter choice.
At LRV 49 vs 12, Imagine is decisively the brighter choice.
A 3-point LRV gap (49 vs 45) makes Imagine the marginally brighter of the two.
Imagine reflects far more light (LRV 49 vs 31), opening up a space where Pale Green encloses it.
Imagine reflects far more light (LRV 49 vs 7), opening up a space where Pine Needle encloses it.
Imagine reflects far more light (LRV 49 vs 24), opening up a space where Cement grey encloses it.
Guilford Green reads slightly lighter (LRV 57 vs 49), a gap that shows most in low-lit rooms.
Just Walnut reflects far more light (LRV 72 vs 49), opening up a space where Imagine encloses it.