Imagine vs Pure White
Imagine (Jotun) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Imagine belongs to the green-grey family and Pure White to the beige-greige family. The 35-point LRV gap — 84 for Pure White vs 49 for Imagine — means Pure White will open up a space more effectively. Where Imagine leans cool, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 18.8 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 2 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Imagine vs Pure White in Real Spaces
2 real rooms side by side. Seeing Imagine and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Imagine.
Kitchen Cabinets
Cabinet color is always seen in context — against countertops, backsplash, and hardware — which amplifies undertone differences that might disappear on a plain wall. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Imagine vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Imagine on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Imagine comparisons
See how Imagine stacks up against other well-photographed colors across different brands and tones.
