Lucerne vs Pure White
Lucerne (Jotun) and Pure White (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. The 28-point LRV gap — 84 for Pure White vs 56 for Lucerne — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 15.0 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Lucerne vs Pure White in Real Spaces
3 real rooms side by side. Seeing Lucerne and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Lucerne.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Lucerne vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Lucerne on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Lucerne comparisons
See how Lucerne stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 56, White Dove is decisively the brighter choice.
Lucerne reads slightly lighter (LRV 56 vs 52), a gap that shows most in low-lit rooms.
Lucerne reflects far more light (LRV 56 vs 30), opening up a space where Evergreen Fog encloses it.
Agreeable Gray reads slightly lighter (LRV 60 vs 56), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 58 vs 56), so neither reads brighter in a room.
At LRV 56 vs 27, Lucerne is decisively the brighter choice.
Lucerne reflects far more light (LRV 56 vs 43), opening up a space where French Gray encloses it.
Their light reflectance is nearly identical (LRV 56 vs 55), so neither reads brighter in a room.
At LRV 56 vs 44, Lucerne is decisively the brighter choice.
A 9-point LRV gap (66 vs 56) makes Balboa Mist the marginally brighter of the two.
At LRV 74 vs 56, Shoji White is decisively the brighter choice.
At LRV 56 vs 12, Lucerne is decisively the brighter choice.
At LRV 56 vs 8, Lucerne is decisively the brighter choice.
A 12-point LRV gap (68 vs 56) makes Skimming Stone the marginally brighter of the two.
At LRV 56 vs 12, Lucerne is decisively the brighter choice.
A 11-point LRV gap (56 vs 45) makes Lucerne the marginally brighter of the two.
Lucerne reflects far more light (LRV 56 vs 31), opening up a space where Pale Green encloses it.
Lucerne reflects far more light (LRV 56 vs 7), opening up a space where Pine Needle encloses it.