Masala vs Empire Gold

MasalaJotunvsEmpire GoldSherwin-WilliamsΔE 2.7Subtle difference

Masala is a Jotun color while Empire Gold comes from Sherwin-Williams. These are both beiges, so the question isn't which hue to choose — it's where within beige to land. With LRVs of 38 and 37, they'll behave almost identically in terms of how much light they reflect back into a room. They share a warm quality — useful to know if you're layering them in the same space. With a ΔE of 2.7, the difference is subtle — you'd need them side by side to reliably tell them apart. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Masala vs Empire Gold in Real Spaces

4 real rooms side by side. Masala and Empire Gold are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.

Living Room

Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. In photos like these you're seeing the difference at its most direct. In a finished room, the distinction is there but not dramatic.

MasalaJotun 10428 living room picture

@manuelahardy

Empire GoldSW Empire Gold hallway color

@resurgam1906

Bedroom

Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.

MasalaJotun Masala bedroom accent wall

@mitthjoerne

Empire GoldA traditional bedroom painted in Empire Gold

@mybudgetrecipes

Kitchen

Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.

MasalaJotun Masala kitchen interior

@springers_otto_and_juba

Empire GoldEmpire Gold — organic modern kitchen

@mybudgetrecipes

Bathroom

Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The two are close enough that the choice comes down to finer qualities — undertone, texture, what the color sits next to.

MasalaJotun Masala bathroom interior

@byannett

Empire GoldEmpire Gold — coastal bathroom

@mybudgetrecipes

Color Details

Masala
Jotun · 10428
LRV37.9
BrandJotun
Number10428
Undertone
TemperatureWarm
BrightnessMedium
Empire Gold
Sherwin-Williams · 0012
LRV37.3
BrandSherwin-Williams
Number0012
Undertone
TemperatureWarm
BrightnessMedium

Masala vs Empire Gold Simulated Comparison

5 simulated room previews — drag the slider on each to see Masala on one side and Empire Gold on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Masala comparisons

See how Masala stacks up against other well-photographed colors across different brands and tones.

Ammonite
Masala
Ammonite
Masala
Farrow & Ball
Ammonite
LRV 69
Jotun
Masala
10428 · LRV 38

At LRV 69 vs 38, Ammonite is decisively the brighter choice.

White Dove
Masala
White Dove
Masala
Jotun
Masala
10428 · LRV 38

White Dove reflects far more light (LRV 83 vs 38), opening up a space where Masala encloses it.

Masala
Iron Ore
Masala
Iron Ore
Jotun
Masala
10428 · LRV 38

Masala reflects far more light (LRV 38 vs 6), opening up a space where Iron Ore encloses it.

Purbeck Stone
Masala
Purbeck Stone
Masala
Jotun
Masala
10428 · LRV 38

At LRV 52 vs 38, Purbeck Stone is decisively the brighter choice.

Masala
Evergreen Fog
Masala
Evergreen Fog
Jotun
Masala
10428 · LRV 38

A 8-point LRV gap (38 vs 30) makes Masala the marginally brighter of the two.

Mizzle
Masala
Mizzle
Masala
Farrow & Ball
Mizzle
LRV 52
Jotun
Masala
10428 · LRV 38

Mizzle reflects far more light (LRV 52 vs 38), opening up a space where Masala encloses it.

Masala
Agreeable Gray
Masala
Agreeable Gray
Jotun
Masala
10428 · LRV 38

At LRV 60 vs 38, Agreeable Gray is decisively the brighter choice.

Masala
Accessible Beige
Masala
Accessible Beige
Jotun
Masala
10428 · LRV 38

Accessible Beige reflects far more light (LRV 58 vs 38), opening up a space where Masala encloses it.

Denim Drift
Masala
Denim Drift
Masala
Jotun
Masala
10428 · LRV 38

Masala reads slightly lighter (LRV 38 vs 27), a gap that shows most in low-lit rooms.

French Gray
Masala
French Gray
Masala
Jotun
Masala
10428 · LRV 38

A 5-point LRV gap (43 vs 38) makes French Gray the marginally brighter of the two.

Masala
Naval
Masala
Naval
Jotun
Masala
10428 · LRV 38
Sherwin-Williams
Naval
LRV 4

At LRV 38 vs 4, Masala is decisively the brighter choice.

Tranquil Dawn
Masala
Tranquil Dawn
Masala
Jotun
Masala
10428 · LRV 38

Tranquil Dawn reflects far more light (LRV 55 vs 38), opening up a space where Masala encloses it.

Bancha
Masala
Bancha
Masala
Farrow & Ball
Bancha
LRV 13
Jotun
Masala
10428 · LRV 38

Masala reflects far more light (LRV 38 vs 13), opening up a space where Bancha encloses it.

Hardwick White
Masala
Hardwick White
Masala
Jotun
Masala
10428 · LRV 38

Hardwick White reads slightly lighter (LRV 44 vs 38), a gap that shows most in low-lit rooms.

Masala
Pure White
Masala
Pure White
Jotun
Masala
10428 · LRV 38

At LRV 84 vs 38, Pure White is decisively the brighter choice.

Masala
Artichoke
Masala
Artichoke
Jotun
Masala
10428 · LRV 38
Sherwin-Williams
Artichoke
LRV 21

At LRV 38 vs 21, Masala is decisively the brighter choice.

Balboa Mist
Masala
Balboa Mist
Masala
Jotun
Masala
10428 · LRV 38

Balboa Mist reflects far more light (LRV 66 vs 38), opening up a space where Masala encloses it.

Masala
Shoji White
Masala
Shoji White
Jotun
Masala
10428 · LRV 38

Shoji White reflects far more light (LRV 74 vs 38), opening up a space where Masala encloses it.

Masala
Snowbound
Masala
Snowbound
Jotun
Masala
10428 · LRV 38
Sherwin-Williams
Snowbound
LRV 83

Snowbound reflects far more light (LRV 83 vs 38), opening up a space where Masala encloses it.

Pigeon
Masala
Pigeon
Masala
Farrow & Ball
Pigeon
LRV 51
Jotun
Masala
10428 · LRV 38

At LRV 51 vs 38, Pigeon is decisively the brighter choice.

Masala
Pewter Green
Masala
Pewter Green
Jotun
Masala
10428 · LRV 38

Masala reflects far more light (LRV 38 vs 12), opening up a space where Pewter Green encloses it.

Duck Green
Masala
Duck Green
Masala
Jotun
Masala
10428 · LRV 38

Masala reflects far more light (LRV 38 vs 8), opening up a space where Duck Green encloses it.

Skimming Stone
Masala
Skimming Stone
Masala
Jotun
Masala
10428 · LRV 38

Skimming Stone reflects far more light (LRV 68 vs 38), opening up a space where Masala encloses it.

Dix Blue
Masala
Dix Blue
Masala
Farrow & Ball
Dix Blue
LRV 41
Jotun
Masala
10428 · LRV 38

A 3-point LRV gap (41 vs 38) makes Dix Blue the marginally brighter of the two.

Masala
Hicks' Blue
Masala
Hicks' Blue
Jotun
Masala
10428 · LRV 38

Masala vs Hicks' Blue

Masala
Slaked Lime Deep
Masala
Slaked Lime Deep
Jotun
Masala
10428 · LRV 38

Masala vs Slaked Lime Deep

Vintage Vogue
Masala
Vintage Vogue
Masala
Jotun
Masala
10428 · LRV 38

Masala reflects far more light (LRV 38 vs 12), opening up a space where Vintage Vogue encloses it.

Masala
Livid
Masala
Livid
Jotun
Masala
10428 · LRV 38

Masala vs Livid

Saybrook Sage
Masala
Saybrook Sage
Masala
Jotun
Masala
10428 · LRV 38

Saybrook Sage reads slightly lighter (LRV 45 vs 38), a gap that shows most in low-lit rooms.

Masala
Pale Green
Masala
Pale Green
Jotun
Masala
10428 · LRV 38
RAL ClassicClassic
Pale Green
LRV 31

A 7-point LRV gap (38 vs 31) makes Masala the marginally brighter of the two.

Masala vs Empire Gold Paint Color Comparison