Mild vs Pure White
Where Mild belongs to Jotun's range, Pure White is a Sherwin-Williams color. Mild reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Mild (LRV 74), a difference of 10 points that becomes especially apparent in rooms with limited natural light. Both lean warm, so they'll behave similarly in mixed or changing light conditions. The ΔE 6.9 gap is real but not dramatic — close enough to use together, distinct enough to matter as a choice. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Mild vs Pure White in Real Spaces
3 real rooms side by side. Mild and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Mild would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Mild.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Mild.
Color Details
Mild vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Mild on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Mild comparisons
See how Mild stacks up against other well-photographed colors across different brands and tones.
A 9-point LRV gap (83 vs 74) makes White Dove the marginally brighter of the two.
Mild reflects far more light (LRV 74 vs 52), opening up a space where Purbeck Stone encloses it.
Mild reflects far more light (LRV 74 vs 30), opening up a space where Evergreen Fog encloses it.
Mild reflects far more light (LRV 74 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 74 vs 58, Mild is decisively the brighter choice.
Mild reflects far more light (LRV 74 vs 43), opening up a space where French Gray encloses it.
At LRV 74 vs 55, Mild is decisively the brighter choice.
At LRV 74 vs 44, Mild is decisively the brighter choice.
A 9-point LRV gap (74 vs 66) makes Mild the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 74 vs 74), so neither reads brighter in a room.
At LRV 74 vs 12, Mild is decisively the brighter choice.
A 6-point LRV gap (74 vs 68) makes Mild the marginally brighter of the two.
At LRV 74 vs 12, Mild is decisively the brighter choice.
At LRV 74 vs 45, Mild is decisively the brighter choice.
Mild reflects far more light (LRV 74 vs 31), opening up a space where Pale Green encloses it.
Mild reflects far more light (LRV 74 vs 7), opening up a space where Pine Needle encloses it.