Soft Touch vs Iron Ore

Soft TouchJotunvsIron OreSherwin-WilliamsΔE 56.4Very different colors

Where Soft Touch belongs to Jotun's range, Iron Ore is a Sherwin-Williams color. Soft Touch reads as beige, while Iron Ore reads as grey — two distinct hue families, not close cousins. Soft Touch (LRV 64) reflects noticeably more light than Iron Ore (LRV 6), a difference of 59 points that becomes especially apparent in rooms with limited natural light. Soft Touch runs warm while Iron Ore is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 56.4, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.

Soft Touch vs Iron Ore in Real Spaces

4 real rooms side by side. Seeing Soft Touch and Iron Ore in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.

Living Room

In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Soft Touch will make the room feel meaningfully brighter than Iron Ore would.

Soft TouchJotun Soft Touch scandinavian living room inspiration

@englehvitt

Iron OreIron Ore SW 7069 living room

@mybudgetrecipes

Bedroom

The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Soft Touch reflects noticeably more light off the walls, making the space read more open than Iron Ore.

Soft TouchJotun Soft Touch bedroom color

@byschybaj

Iron OreBedroom painted in Sherwin-Williams Iron Ore

@mybudgetrecipes

Kitchen

In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Soft Touch reflects noticeably more light off the walls, making the space read more open than Iron Ore.

Soft TouchJotun Soft Touch modern kitchen color review

@englehvitt

Iron OreSherwin Williams Iron Ore kitchen cabinets

@mybudgetrecipes

Dining Room

A dining room lit by a dimmed pendant or candles is one of the most forgiving environments for paint — warm light softens almost everything. Soft Touch returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.

Soft TouchJotun Soft Touch scandinavian dining room picture

@englehvitt

Iron OreBlack walls in a dining room Sherwin Williams Iron Ore 7069

@cozywhitehouse

Color Details

Soft Touch
Jotun · 10290
Hex#dcd0bf
LRV64.1
BrandJotun
Number10290
Undertone
TemperatureWarm
BrightnessLight
Iron Ore
Sherwin-Williams · 7069
Hex#434341
LRV5.5
BrandSherwin-Williams
Number7069
Undertone
TemperatureNeutral
BrightnessDark

Soft Touch vs Iron Ore Simulated Comparison

5 simulated room previews — drag the slider on each to see Soft Touch on one side and Iron Ore on the other.

Bathroom
Bedroom
House
Kitchen Cabinets
Living Room

Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.

More Soft Touch comparisons

See how Soft Touch stacks up against other well-photographed colors across different brands and tones.

White Dove
Soft Touch
White Dove
Benjamin Moore
White Dove
LRV 83

White Dove reads noticeably lighter

Ammonite
Soft Touch
Ammonite
Farrow & Ball
Ammonite
LRV 69

Ammonite reads slightly lighter

Purbeck Stone
Soft Touch
Purbeck Stone
Farrow & Ball
Purbeck Stone
LRV 52

Soft Touch reads noticeably lighter

Evergreen Fog
Soft Touch
Evergreen Fog
Sherwin-Williams
Evergreen Fog
LRV 30

Soft Touch is the lighter choice

Mizzle
Soft Touch
Mizzle
Farrow & Ball
Mizzle
LRV 52

Soft Touch reads noticeably lighter

Agreeable Gray
Soft Touch
Agreeable Gray
Sherwin-Williams
Agreeable Gray
LRV 60

Soft Touch reads slightly lighter

Accessible Beige
Soft Touch
Accessible Beige
Sherwin-Williams
Accessible Beige
LRV 58

Soft Touch reads slightly lighter

Denim Drift
Soft Touch
Denim Drift
Dulux
Denim Drift
LRV 27

Soft Touch is the lighter choice

Tranquil Dawn
Soft Touch
Tranquil Dawn
Dulux
Tranquil Dawn
LRV 55

Soft Touch reads slightly lighter

Balboa Mist
Soft Touch
Balboa Mist
Benjamin Moore
Balboa Mist
LRV 66

Nearly identical in tone

Vintage Vogue
Soft Touch
Vintage Vogue
Benjamin Moore
Vintage Vogue
LRV 12

Soft Touch is the lighter choice

Pale Green
Soft Touch
Pale Green
RAL ClassicClassic
Pale Green
LRV 31

Soft Touch is the lighter choice

Pine Needle
Soft Touch
Pine Needle
Dulux
Pine Needle
LRV 7

Soft Touch is the lighter choice

Cement grey
Soft Touch
Cement grey
RAL ClassicClassic
Cement grey
LRV 24

Soft Touch is the lighter choice

Black grey
Soft Touch
Black grey
RAL ClassicClassic
Black grey
LRV 6

Soft Touch is the lighter choice

Piazza
Soft Touch
Piazza
Tikkurila
Piazza
LRV 65

Nearly identical in tone

Humble Yellow
Soft Touch
Humble Yellow
Jotun
Humble Yellow
LRV 57

Soft Touch reads slightly lighter

Windmill Lane
Soft Touch
Windmill Lane
Little Greene
Windmill Lane
LRV 31

Soft Touch is the lighter choice

Senses
Soft Touch
Senses
Jotun
Senses
LRV 41

Soft Touch reads noticeably lighter

Lamp Black
Soft Touch
Lamp Black
Little Greene
Lamp Black
LRV 3

Soft Touch is the lighter choice

Washed Linen
Soft Touch
Washed Linen
Jotun
Washed Linen
LRV 55

Soft Touch reads slightly lighter

Tea with Florence
Soft Touch
Tea with Florence
Little Greene
Tea with Florence
LRV 18

Soft Touch is the lighter choice

Thames Fog
Soft Touch
Thames Fog
Valspar
Thames Fog
LRV 27

Soft Touch is the lighter choice

Ocean Abyss
Soft Touch
Ocean Abyss
Behr
Ocean Abyss
LRV 7

Soft Touch is the lighter choice

Classic Silver
Soft Touch
Classic Silver
Behr
Classic Silver
LRV 48

Soft Touch reads noticeably lighter

Teton Blue
Soft Touch
Teton Blue
Behr
Teton Blue
LRV 31

Soft Touch is the lighter choice

RAL 110-2
Soft Touch
RAL 110-2
RAL EffectEffect
RAL 110-2
LRV 72

RAL 110-2 reads slightly lighter

RAL 110-1
Soft Touch
RAL 110-1
RAL EffectEffect
RAL 110-1
LRV 80

RAL 110-1 reads noticeably lighter

Paper
Soft Touch
Paper
Tikkurila
Paper
LRV 88

Paper reads noticeably lighter

Passageway
Soft Touch
Passageway
Valspar
Passageway
LRV 14

Soft Touch is the lighter choice