Soft Touch vs Pure White
Soft Touch is a Jotun color while Pure White comes from Sherwin-Williams. Soft Touch reads as beige, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 64, Pure White will read as the brighter of the two — a 20-point gap that matters most in north-facing or low-light rooms. They share a warm quality — useful to know if you're layering them in the same space. At ΔE 11.8, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 3 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Soft Touch vs Pure White in Real Spaces
3 real rooms side by side. Seeing Soft Touch and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Soft Touch would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Soft Touch would.
Color Details
Soft Touch vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Soft Touch on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Soft Touch comparisons
See how Soft Touch stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 64, White Dove is decisively the brighter choice.
Ammonite reads slightly lighter (LRV 69 vs 64), a gap that shows most in low-lit rooms.
At LRV 64 vs 6, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 52), opening up a space where Purbeck Stone encloses it.
Soft Touch reflects far more light (LRV 64 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 64 vs 52, Soft Touch is decisively the brighter choice.
Soft Touch reads slightly lighter (LRV 64 vs 60), a gap that shows most in low-lit rooms.
A 6-point LRV gap (64 vs 58) makes Soft Touch the marginally brighter of the two.
At LRV 64 vs 27, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 43), opening up a space where French Gray encloses it.
Soft Touch reflects far more light (LRV 64 vs 4), opening up a space where Naval encloses it.
A 9-point LRV gap (64 vs 55) makes Soft Touch the marginally brighter of the two.
At LRV 64 vs 13, Soft Touch is decisively the brighter choice.
At LRV 64 vs 44, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 21), opening up a space where Artichoke encloses it.
Their light reflectance is nearly identical (LRV 66 vs 64), so neither reads brighter in a room.
A 10-point LRV gap (74 vs 64) makes Shoji White the marginally brighter of the two.
At LRV 83 vs 64, Snowbound is decisively the brighter choice.
At LRV 64 vs 12, Soft Touch is decisively the brighter choice.
A 4-point LRV gap (68 vs 64) makes Skimming Stone the marginally brighter of the two.
Soft Touch reflects far more light (LRV 64 vs 41), opening up a space where Dix Blue encloses it.
Calamine reads slightly lighter (LRV 68 vs 64), a gap that shows most in low-lit rooms.
Soft Touch reflects far more light (LRV 64 vs 25), opening up a space where Treron encloses it.
At LRV 64 vs 12, Soft Touch is decisively the brighter choice.
At LRV 64 vs 45, Soft Touch is decisively the brighter choice.
Soft Touch reflects far more light (LRV 64 vs 31), opening up a space where Pale Green encloses it.
Soft Touch reflects far more light (LRV 64 vs 7), opening up a space where Pine Needle encloses it.
Soft Touch reflects far more light (LRV 64 vs 24), opening up a space where Cement grey encloses it.
Soft Touch reads slightly lighter (LRV 64 vs 57), a gap that shows most in low-lit rooms.
Just Walnut reads slightly lighter (LRV 72 vs 64), a gap that shows most in low-lit rooms.