Treasure vs Pure White
Treasure (Jotun) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, Treasure belongs to the grey family and Pure White to the beige-greige family. The 47-point LRV gap — 84 for Pure White vs 37 for Treasure — means Pure White will open up a space more effectively. Both share a warm character, which means they'll respond to light and surrounding materials in similar ways. A ΔE of 26.1 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Treasure vs Pure White in Real Spaces
5 real rooms side by side. Seeing Treasure and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Treasure.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Home Office
Home office walls matter more than most — you're looking at them all day, and a color that reads fine at first can become tiring over time. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Treasure vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Treasure on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Treasure comparisons
See how Treasure stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 37), opening up a space where Treasure encloses it.
At LRV 52 vs 37, Purbeck Stone is decisively the brighter choice.
A 7-point LRV gap (37 vs 30) makes Treasure the marginally brighter of the two.
At LRV 60 vs 37, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 37), opening up a space where Treasure encloses it.
Treasure reads slightly lighter (LRV 37 vs 27), a gap that shows most in low-lit rooms.
A 6-point LRV gap (43 vs 37) makes French Gray the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 37), opening up a space where Treasure encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 37), a gap that shows most in low-lit rooms.
Balboa Mist reflects far more light (LRV 66 vs 37), opening up a space where Treasure encloses it.
Shoji White reflects far more light (LRV 74 vs 37), opening up a space where Treasure encloses it.
Treasure reflects far more light (LRV 37 vs 12), opening up a space where Pewter Green encloses it.
Treasure reflects far more light (LRV 37 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 37), opening up a space where Treasure encloses it.
Treasure reflects far more light (LRV 37 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 37), a gap that shows most in low-lit rooms.
A 6-point LRV gap (37 vs 31) makes Treasure the marginally brighter of the two.
At LRV 37 vs 7, Treasure is decisively the brighter choice.