S 4010-B70G vs Artichoke
Where S 4010-B70G belongs to NCS's range, Artichoke is a Sherwin-Williams color. S 4010-B70G reads as blue-grey, while Artichoke reads as grey — two distinct hue families, not close cousins. S 4010-B70G (LRV 28) reflects noticeably more light than Artichoke (LRV 21), a difference of 6 points that becomes especially apparent in rooms with limited natural light. S 4010-B70G runs cool while Artichoke is decidedly neutral, which means they'll respond very differently to warm vs cool light sources. With a ΔE of 17.4, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
S 4010-B70G vs Artichoke in Real Spaces
1 real room side by side. Seeing S 4010-B70G and Artichoke in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The brightness difference is modest but present — S 4010-B70G gives the walls a little more lift.
Color Details
S 4010-B70G vs Artichoke Simulated Comparison
5 simulated room previews — drag the slider on each to see S 4010-B70G on one side and Artichoke on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 4010-B70G comparisons
See how S 4010-B70G stacks up against other well-photographed colors across different brands and tones.
Ammonite reflects far more light (LRV 69 vs 28), opening up a space where S 4010-B70G encloses it.
At LRV 83 vs 28, White Dove is decisively the brighter choice.
At LRV 28 vs 6, S 4010-B70G is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 28), opening up a space where S 4010-B70G encloses it.
With LRVs of 30 and 28, the two reflect almost the same amount of light.
At LRV 52 vs 28, Mizzle is decisively the brighter choice.
Agreeable Gray reflects far more light (LRV 60 vs 28), opening up a space where S 4010-B70G encloses it.
At LRV 58 vs 28, Accessible Beige is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 28 vs 27), so neither reads brighter in a room.
French Gray reflects far more light (LRV 43 vs 28), opening up a space where S 4010-B70G encloses it.
S 4010-B70G reflects far more light (LRV 28 vs 4), opening up a space where Naval encloses it.
At LRV 55 vs 28, Tranquil Dawn is decisively the brighter choice.
At LRV 28 vs 13, S 4010-B70G is decisively the brighter choice.
At LRV 44 vs 28, Hardwick White is decisively the brighter choice.
Pure White reflects far more light (LRV 84 vs 28), opening up a space where S 4010-B70G encloses it.
At LRV 66 vs 28, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 28, Shoji White is decisively the brighter choice.
At LRV 83 vs 28, Snowbound is decisively the brighter choice.
Pigeon reflects far more light (LRV 51 vs 28), opening up a space where S 4010-B70G encloses it.
At LRV 28 vs 12, S 4010-B70G is decisively the brighter choice.
At LRV 28 vs 8, S 4010-B70G is decisively the brighter choice.
At LRV 68 vs 28, Skimming Stone is decisively the brighter choice.
Dix Blue reflects far more light (LRV 41 vs 28), opening up a space where S 4010-B70G encloses it.
At LRV 28 vs 12, S 4010-B70G is decisively the brighter choice.
At LRV 45 vs 28, Saybrook Sage is decisively the brighter choice.
Pale Green reads slightly lighter (LRV 31 vs 28), a gap that shows most in low-lit rooms.
S 4010-B70G reflects far more light (LRV 28 vs 7), opening up a space where Pine Needle encloses it.