S 4010-B70G vs Pure White
S 4010-B70G (NCS) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, S 4010-B70G belongs to the blue-grey family and Pure White to the beige-greige family. The 56-point LRV gap — 84 for Pure White vs 28 for S 4010-B70G — means Pure White will open up a space more effectively. Where S 4010-B70G leans cool, Pure White reads warm — a distinction that shifts noticeably depending on the light source and surrounding finishes. A ΔE of 34.5 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 1 real-room photo comparison where both colors appear side by side, plus 5 simulated room previews.
S 4010-B70G vs Pure White in Real Spaces
1 real room side by side. Seeing S 4010-B70G and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than S 4010-B70G.
Color Details
S 4010-B70G vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see S 4010-B70G on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More S 4010-B70G comparisons
See how S 4010-B70G stacks up against other well-photographed colors across different brands and tones.
