Blackberry Jam vs Pure White
Where Blackberry Jam belongs to PPG's range, Pure White is a Sherwin-Williams color. Hue-wise, Blackberry Jam belongs to the grey family and Pure White to the beige-greige family. Pure White (LRV 84) reflects noticeably more light than Blackberry Jam (LRV 16), a difference of 68 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 51.4, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Blackberry Jam vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Blackberry Jam on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Blackberry Jam comparisons
See how Blackberry Jam stacks up against other well-photographed colors across different brands and tones.
