Cocoloco vs Purity
Both from PPG's palette. Hue-wise, Cocoloco belongs to the beige-greige family and Purity to the beige family. Purity (LRV 80) reflects noticeably more light than Cocoloco (LRV 30), a difference of 50 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 32.7, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Cocoloco vs Purity Simulated Comparison
5 simulated room previews — drag the slider on each to see Cocoloco on one side and Purity on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Cocoloco comparisons
See how Cocoloco stacks up against other well-photographed colors across different brands and tones.
