In The Cloud vs Pure White
In The Cloud (PPG) and Pure White (Sherwin-Williams) come from different manufacturers. Hue-wise, In The Cloud belongs to the greige-grey family and Pure White to the beige-greige family. The 13-point LRV gap — 84 for Pure White vs 71 for In The Cloud — means Pure White will open up a space more effectively. ΔE 5.9 means they're clearly different, but not dramatically so — they'd pair well in the same room. Below you'll find 7 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
In The Cloud vs Pure White in Real Spaces
7 real rooms side by side. In The Cloud and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than In The Cloud.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Home Office
Home office walls matter more than most — you're looking at them all day, and a color that reads fine at first can become tiring over time. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Front Door
On a front door, the color is both the first and last thing you see — a context where even a modest tonal difference reads clearly. Pure White reflects noticeably more light off the walls, making the space read more open than In The Cloud.
Color Details
In The Cloud vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see In The Cloud on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More In The Cloud comparisons
See how In The Cloud stacks up against other well-photographed colors across different brands and tones.
With LRVs of 71 and 69, the two reflect almost the same amount of light.
At LRV 83 vs 71, White Dove is decisively the brighter choice.
At LRV 71 vs 6, In The Cloud is decisively the brighter choice.
In The Cloud reflects far more light (LRV 71 vs 52), opening up a space where Purbeck Stone encloses it.
In The Cloud reflects far more light (LRV 71 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 71 vs 52, In The Cloud is decisively the brighter choice.
In The Cloud reads slightly lighter (LRV 71 vs 60), a gap that shows most in low-lit rooms.
At LRV 71 vs 58, In The Cloud is decisively the brighter choice.
At LRV 71 vs 27, In The Cloud is decisively the brighter choice.
In The Cloud reflects far more light (LRV 71 vs 43), opening up a space where French Gray encloses it.
In The Cloud reflects far more light (LRV 71 vs 4), opening up a space where Naval encloses it.
At LRV 71 vs 55, In The Cloud is decisively the brighter choice.
At LRV 71 vs 13, In The Cloud is decisively the brighter choice.
At LRV 71 vs 44, In The Cloud is decisively the brighter choice.
In The Cloud reflects far more light (LRV 71 vs 21), opening up a space where Artichoke encloses it.
A 5-point LRV gap (71 vs 66) makes In The Cloud the marginally brighter of the two.
A 3-point LRV gap (74 vs 71) makes Shoji White the marginally brighter of the two.
A 12-point LRV gap (83 vs 71) makes Snowbound the marginally brighter of the two.
In The Cloud reflects far more light (LRV 71 vs 51), opening up a space where Pigeon encloses it.
At LRV 71 vs 12, In The Cloud is decisively the brighter choice.
At LRV 71 vs 8, In The Cloud is decisively the brighter choice.
Their light reflectance is nearly identical (LRV 71 vs 68), so neither reads brighter in a room.
In The Cloud reflects far more light (LRV 71 vs 41), opening up a space where Dix Blue encloses it.
At LRV 71 vs 12, In The Cloud is decisively the brighter choice.
At LRV 71 vs 45, In The Cloud is decisively the brighter choice.
In The Cloud reflects far more light (LRV 71 vs 31), opening up a space where Pale Green encloses it.
In The Cloud reflects far more light (LRV 71 vs 7), opening up a space where Pine Needle encloses it.